Marketing action is one of the most influential factor in dominating the consumer’s buying preference. In this reading, the effect on the consumers were tested based on their perception and experience of a product. This creates a placebo effect on the behavior of the respondents’ expectation that were informed of a product at a discounted price against with those of purchased at the regular price. The marketing action focusing mainly on the given price altered the effectiveness of a product due to the consumer’s belief and impression. This was proved to happen in an unconscious manner with which occurs automatically upon hearing of the price difference. An experiment was conducted to further prove of this study. For the first variant, the product was introduced as cheaper compared to its original price and was anticipated that the respondents’ result would be less effective for them though actually the same product was given on both sides. On the other experiment, and exposure to strong advertising claim was greatly influenced; upraising the effect that greatly present a positive result. It is believed that the consumers’ beliefs and expectations are influenced in making thier judgement of a product. The relationship between the price and objective indications of quality product is directly connected to each other. This means that a product with lower price is associated with lower quality. One concrete example mentioned is the test on giving an energy drink that inreases the mental activity of a person. Those of which who were informed to be bought at a discounted price would less likely be able to solve problems thus, would only be able to finish fewer puzzle problems. Also, those product encorporate with a favorite brand label would gain more preference than those of unlabeled or generic one. Similarly, optimizing a product of putting “75% fat-free” sign is better than the indication of “containing 25% fat.”
In my opinion, consumers nowadays are being...
Please join StudyMode to read the full document