Colorado Technical University
February 10, 2012
Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” Procter & Gamble is in over 180 countries and is hoping have one billion new customers by 2015; going into countries that have a higher poverty level is one way they are planning to achieve this goal They are already going into the back country of China to sell their products to the poorest of poor customers. Their CEO Robert McDonald has big plans and aims high since becoming the CEO of Procter & Gamble and is well on his way to making all this plans move along effectively. In this final essay I will be digging deeper into Procter & Gamble and giving an Executive summary about the current state of Procter & Gamble, discussing technological opportunities, marketing opportunities, the recruitment presentation and future opportunities.
Part I: Executive Summary
* The twin towers that house the corporate headquarters of Procter and Gamble are not a tourist attraction, but many visitors to our city find it interesting just to get a glimpse of this corporate giant. P&G, the largest consumer goods company in the world, had its humble beginning in Cincinnati in 1837. William Procter, a candle-maker, and James Gamble, a soap-maker's apprentice, married sisters and decided to become business partners. The large number of hogs being butchered in Cincinnati gave them plentiful raw material for their industry. By 1890, they were manufacturing 30 different kinds of soap. Financially in a three month period Procter & Gamble’s net sales rose 4% from 2010- 2011 from 21,347 to 22,135. In a six months period 2010 to 2011 it rose 6% from 41,469 to 44,052 (2011, annual report). Proter & Gamble has made a profit at a steady increase even when the economy has been in poor condition. * Procter & Gamble’s Chief Executive Officer (CEO) is Robert A McDonald. He is also the President and Chairman of the board. Mr. McDonald has almost 30 years of experience in brand-building, market development, global business unit and global operations leadership at Procter & Gamble and around the world (2011,P&G). He has held different positions in the company; he joined the Procter & Gamble Co. in ... 1980 and has been in an Officers position since 1999(2012, Bloomberg) He has connections to 183 board members in different organizations and in different industries. * The Chief Financial Officer at Procter & Gamble is Jon Moeller. During the past five years, Mr. Moeller held the following positions at the Company: Vice President & Treasurer (July 2007-present), Vice President - Finance & Accounting, P&G Beauty & Health (June 2006-June 2007), Vice President - Finance & Accounting, P&G Beauty (June 2005-June 2006), Manager - Finance, Global Beauty Care (July 2004-June 2005), and Manager - Finance & Accounting, Global Beauty & Feminine Care and Global Health Care (February 2003-June 2004)(2011,Forbes). Mr. Moeller has held many different positions in this company; and knows all the ins and outs. * Procter and Gambles mission statement is “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result,...