History of Crest Whitestrips

Topics: Procter & Gamble, Toothpaste, Teeth Pages: 3 (842 words) Published: December 18, 2007
Crest Whitestrips are a popular tooth whitening product created by the company, Procter and Gamble. Since 2001, the product has been sold to over fourteen million consumers, worldwide. Crest sells these strips in more than six different types of models – each with a specific purpose. The most basic Whitestrips are sold at around $25 USD, and are advertised to whiten teeth in two weeks. However, some of the other models claim to whiten teeth in as little as three days. Effects are supposed to last up to a year after using the application.

"Procter and Gamble is an American global corporation based in Cincinnati, Ohio that manufactures a wide range of consumer goods." (Hoovers) Its European Headquarters are in Geneva, Switzerland. Procter and Gamble is the world's number one maker of household products. The company was formed in 1837 by two men: William Procter, a candle maker, and James Gamble, a soap maker. Both were immigrants from England. Coincidently, they married sisters, which was the reason for them to meet. The father of the sisters convinced Procter and Gamble to become business partners, and they would later form their multi-billion dollar company. Their sale prospered, reaching one million dollars, in the year of 1859. A main cause of this was because of the American Civil War, allowing P&G to win contracts with the Union Army for soap and candles. "Once the war was over and the soldiers returned home, they continued to purchase the company's products." (Hoovers)

By the start of the 20th century, the company continued to grow. It began to build factories in other locations in the U.S. due to the demand for products outside of Cincinnati. "The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation." (Hoovers) Procter and Gamble maintained a strong link to northeast England from this. Over the second half of the 20th century, Procter and Gamble grew significantly, acquiring a...
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