Phase 1 Individual Project-Marketing
Instructor: John Tierney
October 16, 2011
I am going to be researching Proctor and Gamble. Their mission statement is to offer brand-named merchandise and services of excellent condition and profit that increase the lives of the world’s shoppers now and instead of peers to come from. Businesses will compensate P&G with regular sales, revenue and worth foundation, allowing our associates, our stockholders and the group of people in which we exist and labor to develop. Proctor and Gamble is its people and the values by which we live. Proctor and Gamble fascinate and hire the best individuals in the world. They put together their company from within, encouraging and satisfying individuals without concern to any change not related to routine. Proctor and Gamble act on the principle that the males and females of P&G will always be our utmost significant property. P&G are all frontrunners in our area of accountability, with a hidden obligation to deliver leadership results. Proctor and Gamble has a strong vision of where they are going and concentrate on their assets to attain leadership objective and policies. Proctor and Gamble accepts individual responsibility to meet their corporate needs, expand their systems in addition to assist others develop their success. Proctor and Gamble continuously tries to do the right thing, be truthful and sincere with each other. They uphold the values and principles of P&G in every single action and decision. Proctor and Gamble is determined to be the best at doing what matters most. They have faith in that doing what is right for the company with honesty will lead to shared success for both the Establishment and the individual.(www.p&g.com,2011) Proctor and Gamble marketing objective and goals are to use global achievement models to put together truly world-class products, We concentrated on three detailed selections: to expand P&G’s main brands as...