Pest and Swot Analysis

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SWOT Analysis of Starbucks

Starbucks chooses its customers before its coffee. Howard Schultz’s mantra, “staying small while growing big,” (76) is now the company’s biggest strength- its prime cause of its massive success.

The opening hours of Starbucks is not providing 24 hours services to the customers, its having only the limited opening hours compared to other competitors . The prices of the product are very much expensive compared to other companies . Need to pay for internet access and over-dependency on coffee and coffee related products.

Create new products and services that can be retailed in our cafes, such as Fair Trade products. A developing market such as the Internet, loyalty schemes such as Starbucks Card,
free re-fills and technology which is the free downloads of music provide a competitive edge to its value proposition.(Starbucks Annual Report, 2006)

Opening all these new stores at such a drastic rate can cause the company to endure major debt. Two or three major competitors.
Such prospects included New World Coffee,
Coffee People, Coffee Station, Java Centrale, and Caribou Coffee. New stores will have employees that may be rushed into service and the culture of Starbucks cannot be force-fed.

SWOT Analysis

adidas experienced a period of strong growth and success in the 80's and 90's, though new developments in the sports market are challenging adidas and are changing its competitive situation. The following analysis gives an overview of were adidas is standing at the moment and what their challenges for the future are. On the basis of this analysis adidas can set out their strategy for the future and anticipate on the opportunities and threats they are facing.


Size & strong brand awareness and perception.

For decades adidas has been one of the leaders in the sportswear market and has had a large market share and market presence in...
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