Swot Pest Analyse of Marriot International

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  • Topic: Marriott International, Islamabad Marriott Hotel bombing, J. Willard Marriott
  • Pages : 6 (2319 words )
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  • Published : December 3, 2012
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Marriott International

Introduction
This research focused on SWOT analysis, Porters 5 forces model and PEST analysis of Marriott . Marriot International is a leading company with more than 3,700 lodging properties in 73 countries and territories. [Marriott International] Marriott International manages many hotels brands. Marriott Hotels & Resorts are located more than five hundred hotels, two-thirds of them - in the U.S. This is a hotel with a full range of services: they are equipped fitness and business centers, shops and swimming pools. JW, Ritz-Carlton and edition - a brand of luxury hotels. Marriott Executive Apartments provides accommodation businesspeople. Grand Residences manages the resort property. Marriott Vacation Club has been selling and management of timeshare in the U.S., Thailand, Europe and the Caribbean.[ Hoover's Company Profiles]State of Marriott International has about 146,000 employees. The JW Marriott brand took a total of 32 awards in 2011. In 2010 took received a gold LEED certificate. [115 posts categorized "awards" 17/02/2012]The Company was founded in 1927 to 1967 called Hot Shoppes. It was not the hotel business, the firm was a few bars for the sale of carbonated beverages and snacks, and became a chain of restaurants. [city-of-hotels.ru] In the 1930 and 1940 signed contracts with several U.S. carriers - Hot Shoppes became a supplier of ready meals for flights. In 1957 the company opened its first hotel of 365 rooms - Twin Bridges Motor Hotel in Arlington. After 12 years, came the first international Marriott hotel in Acapulco. In the 1970 and 80s came on the market in the European market. In 1977, the company celebrated the 50th anniversary, the total sales rose 1 billion dollars in 1998 - has 8 billion, the same Marriott acquired 98% stake in Ritz-Carlton, there was 1500 hotels. [Company Perspectives ]The Company owns the Marriott World Trade Center, which was almost completely destroyed during the terrorist attack September 11. 2001 was near the twin towers. [By Eryn Brown Reporter Associate Jessica Sung 11/26/2001]

Swot Analysis
Strengths
1. More of Brands [Marriott International]
2. Global leader in hotels market [www.city-of-hotels.ru] 3. Excellent Strategies to attract and retain employees [J.W. Marriott, Jr. Outlines the Company’s Five-point Strategy to Attract and Retain Employees] 4. Eco-friendly [Marriott International]

Weaknesses
1. Focus on US instead of international establishments(reliance on US market) 2. Dependence on luxury brands
3. Lack of low-cost brands
4. Marriott being targeted by extremists [CNN articles]
Opportunities
1. Emerging Asian Travel and Tourism Markets [07/26/2011] 2. Eco-tourism [city-of-hotels.ru]
3. Environmentally and Family oriented
4. Hospitality market in the US improving[Hospitality]
Threats
1. Timeshare not popular anymore [Marriott Timeshare Resales and Rentals] 2. Terrorism [ РИА "Новости" ]
3. Competition [ Marriott competitors ]
4. Political instability

Issue1. Marriott being targeted by extremists. The Islamabad Marriott Hotel bombing occurred during the night of 20 September 2008, killing at least 54 people, injuring at least 266. [The Long War Journal 21/10/2008] On 17 July 2009 the JW Marriott and Ritz-Carlton Hotels in Jakarta, Indonesia, were hit by separate bombings. On August 5 2003 Jakarta, Indonesia, Marriott Hotel Bombing. [Yahoo News] 2001 September Marriott Hotel Bombing [Sept 11 Marriott Stories 9/11/2011 ] The terrorist attacks hit Marriott hard. Now the industry giant is trying to lure back its guests. [By Eryn Brown Reporter Associate Jessica Sung 11/26/2001] This affects on reputation of the company as a whole. This is a very big company for luxury high society, is designed for the rich and famous companies. Terrorists knows that, and encroach on these people, make attacks in places where more people. As an example the Czech ambassador was killed...
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