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Swot and Pest of Fast Food Industry

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Swot and Pest of Fast Food Industry
Holborn College

Subject : Corporate Strategy | Course Work Title : Fast Food Industry Analysis | Module Code : WAMB 4006 | Module Leader : G.Bowen | Student Name : Parineeta Ubhiryane | Student ID : 37754 No. of words : 1987 (Word limit :2000) | Student’s signatureDate: | | | MBA 2009-2010

TABLE OF CONTENTS

Macro-Environment (Intro)……………………………………………….……………………….. 03
Pestle Analysis(Intro) …………………………………………………...…………………03
Pestle Analysis(Benefits)……………………………………………….………………… 03
UK fast food industry(Intro)…………………………………………………………………...……04
PESTLE analysis(UK Fast food industry) ………………………….………………………….. 04
Political Factors………………………………………………………..………………….. 04
Economical Factors ……………………………………………..……………………….. 05
Social Factors …………………………………………..………………………………… 05
Technological Factors ………………………………………………………………..…. 06
Legal Factors ……………………………………………………………..………………. 06
Environmental Factors ………………………….....……………………………………...07

SWOT Analysis(Intro)……………………..…………………….………………………………….08
SWOT Analysis(Diagram)………………………………………………………………..08
Limitations(SWOT analysis) ………………………...……………………..……………..09
Conclusion………………………………………………………………………………….10

REFRENCES…………………………………………………………………………………….11-12 Websites……………………………………………………………………………………13

Question 1
Macro-environment:
It refers to the highly volatile external environment surrounding the business. Gaining an in-depth knowledge of the macro-environment is very crucial for any firm’s success or failure. (Bourgeois, 1996) Thus, exploring the different ways in which the macro-environment might change is done through its various tools.
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