Macro Level Factors in an External Environment

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  • Topic: Economics, Law, Online social networking
  • Pages : 2 (580 words )
  • Download(s) : 635
  • Published : November 26, 2012
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MEMO

To: Vice President John Doe
From: Kathy Brewster-lee
Subject: macro level factors in an external environment
Date: November 20, 2012
Hello Mr. Doe,
It is my understanding that the large presentation on social networking is quickly approaching and a brief memo discussing how macro level factors in an external environment have impacted the structure of the online social networking industry in the global marketplace is required. In order for that to be done properly there is some information that needs to be addressed.

Just what are Macro environment factors; they are uncontainable external forces that influence how a company operates. They are essentially out of the control of the company, and it often requires a change in the operating, management, production, and marketing of the company. They are often called PEST or PESTEL. PEST stands for Political, Economic, Social, and Technological concerns and PESTEL has the same definitions for the pest but it also includes Environmental and Legal factors.

Political macro environment factors encompass of effects such as tax policies, government-issued safety guidelines, the accessibility of government contracts, as well as the modifications in the governing political party. International laws, for instance trade agreements and tariffs, can influence the supply and demand chains also obtainable markets for several diverse corporations too.

A market boom, recession, or growing increase delinquency can all modify the method an institute tactics for the opportunity as well as functions in the present-day. Economic factors exist frequently complicated to consider, because economic forecasts and analyses differ widely among professionals. Unemployment levels, comparative foreign exchange rates, and the condition of the global economy can completely assist otherwise damage a business' capability to get required constituents and preserve a stable profit.

The mood and demographics of the inhabitants can...
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