SWOT And Pest Analysis

Topics: Hong Kong, Chinese art, 2008 Summer Olympics Pages: 5 (508 words) Published: November 29, 2014
SWOT Analysis:
Strength
Highest hotel in the world (The Ritz-Carlton, Hong Kong) -> ICC(Located 102 floors to 118 floors) (The 118th floors of the OZONE bar is the world's highest bar) Major training operations in its Ritz-Carlton learning institute Environmental responsibility initiatives deliver an unparalleled guest experience while protecting our natural resources. Led by property-based Ritz-Carlton Environmental Action Conservation Teams (REACT). Reducing energy and water usage, offering a linen and terry reuse program, implementing recycling initiatives, and utilizing environmentally preferable cleaning products. Offer organic and local foods and sustainable seafood in our restaurants, organic treatments and products in our spas, paperless billing to guests upon checkout present Present first art exhibition by a prominent Chinese artist whose works have long been the best welcoming scene for any guests stepping into the lobby of the highest hotel in the world.  Together with the participants will attempt a record – Longest line of teddy bears. The proceeds will be donated to Make-A-Wish, spreading love and holiday spirit to children with life-threatening medical conditions. Invite the Legle France to design some classical Chinese porcelain tableware with enjoying the award-winning delicacies, customers will be influenced Chinese culture and heritage of the past 500 years. To be the first spa in Asia to feature the ground-breaking combination of ESPA’s advanced facial massage techniques.

Weakness
The weakness security system (ex. Jakarta suicide bombing in 17 July 2009) 搵多3個point 要連埋例子

Opportunities
Potential Asian Market
Improve the security arrangements of hotel
Sponsor events (ex. HK event)
Social Responsibility
全部同我搵例子證明 仲要詳細分析

Threats
Recession may impact the revenues and profit
Security threats due to terrorism
New entrants with new innovative ideas are attracting people Facing tough competition such as four season hotels.
全部同我搵例子證明 仲要詳細分析

PEST Analysis:
Political
The Hong Kong government offer tremendous opportunities for business travel by holding 2008 Beijing Olympic Equestrian Competition Individual Visit Scheme – attract new china tourists
Hong Kong airport implement build the No.3rd runway
搵多個POINT 要詳細描述一下

Economic
暫時一個point都無 最少諗4個出黎 要詳細描述一下

Social Culture
In some countries, there will have a cesium near the hotel. Aria Resort casino The resources of making the furniture or the facilities whether its destroying the environment or notParkroyal pickering The designing of the building is environmental-friendly. Eg. The transparency of the floor is high. No need to open a lot of light bulbs. Parkroyal pickering It would give some compensation to some NGO to pay for the influences that the customers had made to the environmentGstaad Palace

Technological
Provide an iPad which has tourists’ guideline, information about the local restaurant. Front desk do not need to provide some suggestions to the guests.--> Omni Dallas Hotel Use Wi-Fi and press reader so that customers can read 2300 free newspaper.--> Park Hyatt Tokyo There are a controller which can control television, light and indoor temperature. Bus boy do not need to introduce the facilities in the room.--> Aria Resort&casino Use some mini-wireless data(RFID) to replace the key to open the door Aria Resort&casino There will be a temperature sensor to locate the guest in the room. It will adjust the guests’body temperature.--> theWit Hotel
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