November 9, 2012
Nike vs. Adidas
Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, advertising, price, product, and its production.
Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. Nike is an international American sportswear manufacturer. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. On the other hand, Adidas is a worldwide sportswear manufacturer based in Germany and founded by Adolf Dassler in 1949 and their slogan is “Impossible is Nothing”. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sportswear for men and women. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology.
Nike is firmly focused in the American market, although it has made its way into the international market fairly recently. The company is also considered largely responsible for the frenzy of athlete sponsorship that the industry is known for today. All of this ties in with Nike's dominance of the advertising and marketing aspects of the business. On the other hand, Adidas has traditionally focused on the European market even though it is a well-known name in the rest of the world as well. This is mainly due to the company's affiliation with soccer. The company has...