Wwf Swot and Pest Analysis

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university of east londonBsc Business information systems|
Final Assignment|
Management Information Systems|
Semester 6Presented by JONATHAN MARTIN DAZA 0798KDSA0409|

Table of Contents
1. Strategic Role3
1.1 WWF’s Mission Statement3
1.2 WWF’s PEST Analysis3
1.2.1 Political environment4
1.2.2 Economic environment4
1.2.3 Social environment4
1.2.4 Technological environment4
1.3 WWF’s SWOT analysis5
1.3.1 Strengths5
1.3.2 Weaknesses5
1.3.3 Opportunities5
1.3.4 Threats6
1.4 Strategic Model6
2. Identifying WWF’s key performance Indicators6
3. Information Systems7
4. WWF’s ethical issues associated with usage of IS/IT7

1. Strategic Role

The organisation chosen for the purpose of this project is Pret a Manger a business organisation that has shops in the U.S, U.K, and Hong Kong. Pret specialises in healthy and fresh food. The organisation has a comprehensive mission statement. It takes the organisation’s inimitable and permanent reason for being, and it shows the way in which the organisation is about.

1.1 WWF’s Mission Statement

‘Pret creates hand made, natural food, avoiding the obscure chemicals, additives and preservatives common to so much of the ‘prepare’ and ‘fast’ food on the market today.’ 1.1.1 Objectives

* ‘Conserving critical places and critical species that are particularly important for their habitat or for people. * Ensuring that the use of renewable natural resources is sustainable * Promoting the reduction of pollution and wasteful consumption.’

1.1.2 Goals

* ‘Raise public awareness on climate change.
* Reduce deforestation in Madagascar, at least where WWF is working, by promoting and encouraging alternatives to slash and burn agriculture. * Create new protected areas (PAs) where WWF is working

* Help local communities to sustainably manage the forest through transfers of natural resources management (TNRM). * Restore forest landscapes where WWF is working.
* Promote reforestation to meet the growing demand for fuelwood. * Assess the carbon stocks of the forest in the project sites, improve existing knowledge on specific forest-carbon related topics.’

1.2 WWF’s PEST Analysis

PEST is an analysis of the external macro-environment that affects all companies. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment of a company or an organisation. Such external factors are usually beyond the firm's control and sometimes present themselves as threats, however, some other times they can create new opportunities (Kotler, 1994). 1.2.1 Political environment  

Although WWF is an independent environmental organisation registered under Swiss law, international politics and environmental laws may significantly affect or influence their projects and purposes. WWF receives some funds from the public sector, which means that some of its financial resources are also related to political decisions. However some fundraising programmes, such as the adoption of animals in extinction, are not regulated by any law, meaning that these particular fundraising techniques allows the organisation to raise money for its projects and research, independent of the political envonment.

1.2.2 Economic environment  

Sources of income such as donations from corporations, foundations and the public sector, represent a big percentage of WWF’s revenue. Therefore, WWF funding can be considerably affected by the economic situation of a country. Individual supporters’ donations are not personal priorities, so, an economic crisis might make them reluctant to donate or adopt an animal. On the other hand, an environmental crisis may increase the number of supporters and donations. Nowadays, environmental issues are becoming a real cause of concern for the future of the...
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