Persuasive Essay On The Prius 4

Toyota released a new commercial, “The Chase,” during Super Bowl L about their new car, the Prius 4. The advertisement immediately reaches an audience of over one hundred million people. The humorous ad immediately gains the attention of many people, as it starts with four guys from the 2000’s show “The Wire” robbing a bank. Throughout the commercial they face many problems that they escape from because of the Prius. The Toyota advertisement for the Prius 4, “The Chase,” is effective because of it persuasive emotions and facts, despite its weak endorsements.
Toyota uses humor to persuade the audience into buying the new Prius 4. When the four guys come out of the bank that they just robbed, they pull up their face masks, hear sirens in the distance, and see their car get-away being towed. Frantic, they start running down the street, dragging all of the bags of money with them. As they sirens get closer they stumble upon a car rental place, and see the Prius 4. When they see it they immediately know that it is the car they need, so they hop in. Eventually the cops begin chasing them through the city, and they make it onto the news. As the commercial goes on, the people in the advertisement fall in love with
Comparatively, the endorsements fall short in an advertisement with overflowing emotion and a generous amount of facts. They do have four people from the cast of “The Wire” in the car who are endorsing the products. However, people do not watch that show anymore and since few know what it is, it portrays a lack of endorsements. The only people in the audience that the four guys would appeal to are the ones who watched the show between 2002 and 2008 when it was on air, and are able to recognize them eight years later. So while there were some endorsements in the advertisement, the overall amount falls short of what is desired in an effective