AMUL INTRODUCES DAIRY PRODUCTS FOR THE CALORIE CONSCIOUS
For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy products—‘Amul.’ Its recent introductions include ‘Amul Lite’ –a low-calorie bread spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content.
‘Amul Lite’—low-fat, low-calorie and low-cholesterol bread spread—is a healthier substitute for other bread spreads such as butter and margarine which have at least 26% more fat and calorie content.
The total fat content in ‘Amul Lite’ is 59% as compared to 80% in butter and margarine. And, the calorie content in 100 grams of ‘Amul Lite’ is 531 as compared to 720 calories in butter and margarine of equal quantity.
Being a low-fat, low-cholesterol bread spread, ‘Amul Lite’ is particularly suited to those for whom consumption of high cholesterol and high saturated fat products are restricted.
Its low-fat and low-cholesterol content reduces chances of heart ailments as it is low on saturated fat and high on PUFA, Omega-3 and Omega-6 fat contents which help to maintain healthy cholesterol levels.
It is further fortified with Vitamin A and Vitamin D which help to improve vision and healthy skin.
For a start, ‘Amul Lite’ has been introduced in 200gms plastic containers which cost Rs.32.00 each. The shelf life of “Amul Lite’ is six months under refrigerated conditions. ‘Amul Lite’ is produced in ISO-9000 certified fully-automated plant under strict hygienic conditions and it carries the AGMARK quality certification.
‘Amul Lite Slim and Trim Milk’ is a fresh, long life skimmed milk processed with Ultra High Temperature (UHT) technology which does not involve use of any preservatives.
The UHT technology preserves maximum flavour, taste and nutritional value of milk simultaneously ensuring zero microbial activation.
Please join StudyMode to read the full document