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Indian Cheese Industry

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Indian Cheese Industry
Market Analysis: The Indian Cheese Industry | September 18
2010
| This Report gives a market study of the Indian cheese industry, key players and their market shares and strategies. It contains a study about the scope for growth in this sector and a SWOT analysis of the same. | Indian Cheese Industry |

INDEX

Sr. No | Topic | Page No. | 1. | Overview | 1 | 2. | Market Size and Growth | 1 | 3. | Key Players | 1 | 4. | Analysis of Individual Players4.1. Gujarat Cooperative Milk Marketing Federation (GCMMF) 4.2. Britannia New Zealand Foods Private Ltd. Industries Limited (BNZF)4.3. Dabon International Private Limited4.4. Imported Cheese Market4.5. Regional Players | 33781011 | 5. | SWOT Analysis of the Indian cheese industry5.1. Strengths5.2. Weaknesses5.3. Opportunities5.4. Threats | 1212131314 | 6. | Market Segmentation | 14 | 7. | Trends in the Indian cheese market | 15 | 8. | Observations | 15 | 9. | Summary | 16 | 1o. | Key Government Contacts | 17 | 11. | References | 18 |

The Indian cheese Industry 1. Overview
Except for the popular Indian variety of cottage cheese-Paneer, India is not traditionally a 'cheese nation'. But, with the growing saturation of cheese consumption in the West and encouraging successes in other 'non-cheese' Asian countries like Japan and China; overseas cheese producers are eyeing the Indian market for its huge promise.
The organised cheese industry in India is at best in its nascent stage, accounting for less than 1% of total dairy production and largely limited to urban consumption.
Though cheese was first marketed in India under the brand name 'Amul', from the popular Amul butter stable in the late 1970s, it attained an identity of its own only as late as 1990s.

2. Market Size and Growth rate
The organized cheese industry in the country as of 2006, is valued at Rs 250 crore (US$ 50 million), with a volume of more than 8000 tonnes. The industry growth rate is estimated at about 10%-12% per year in terms of



References: www.themilkweed.com www.amul.com www.britannia.co.in www.nddb.org http://www.kraftfoodscompany.com www.fnbnews.com http://www.india-reports.com http://www.chillibreeze.com http://www.netmba.com http://www.businessteacher.org.uk

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