http://www.setupimpresa.it/MTF//Content/Catalog/articoli/internazionalizzazione_dimpresa/strategie_strutture_e_processi_decisionali_delle_imprese_internazionalizzate/PRODUCTS/DevelopinggelatomarketinIndia_Tavoletti.pdf The ice cream industry in India is worth Rs. 2,000 crores. The industry can be divided into the branded market and the unbranded market. The branded market at present is 100 million liters per annum valued at Rs. 800 crores. The per capita consumption of ice creams in India is just 300 ml per annum, compared to 22 liters in the US, 18 liters in Australia, 14 liters in Sweden. India is a way too far behind even in terms of the world average per capita ice cream consumption. But still, whatever may be the season, Icecream lovers like eating icecreams, they enjoy different flavours all throughtout the year. Here is a list of the most popular Icacream Brands in the country. * Top ‘N’ Town 01142658433, 42658431 , 9711115533. 9312407386- kk jain - *
Bhopal – the City of Lakes is gaining popularity rapidly for one of the most promising brands in ice-cream- Top ‘N Town. Top N Town has been serving ice cream with smiles for almost forty glorious years now. Top N Town’s history dates back to a humble beginning by Late Shri Balchand Kukreja in 1970. The reins of the business are held by his five grandsons who further developed the business to what it is today. This group of five brothers was a combination of hard-work, determination and unity that made Top N Town touch the pinnacle of success.Ramani Brothers created a milestone among the business community of Bhopal. It is perhaps the professional approach backed by dedicated young team behind that lead to the phenomenal success of the Ramani Group. Today TOP’N TOWN has strong presence in seven States, Chhattisgarh Maharashtra, Rajasthan Punjab, Orissa, Uttar Pradesh and Madhya Pradesh. Dinshaw’s
Dinshaw’s Ice cream was started in Nagpur, more than 20 years back. They had a regular milk supply and during non summer months they started selling milk. Dinshaw’s Milk was available at counters in number of cities in Maharasthra. They became very succesful due to their product quality and spread their business network in other states as well posng a challenge to the Government owned milk scheme. Dinshaw’s is a hit with those on the mall crawl, thanks to the zara hat ke flavours of ice creams it offers. Belgium, Mello Yellow, Litchi, King Alfranzo, Chikoo, Guava.. each is different, even if a trifle synthetic. Still, the Anjeer Badam Ice Cream and Asli Chocolate Ice Cream, both intense and unusual are particularly recommended. Amul
Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. Amul ice cream was launched on the platform of ‘Real Milk. Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. Nationally it was rolled out across the country in 1999. Not only has it grown at a phenomenal rate but has added a vast variety of flavours to its ever growing range. Currently it offers a selection of 220 products. Amul has always brought newness in its products and the same applies for ice creams.
Kwality Wall’s is a major producer and distributor of ice cream and other dessert products in India, Pakistan, Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Lever Limited, the arm of Unilever in India, and is an extension of the Wall’s ice cream brand of Great Britain. Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality...
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