Professor Germaine Albuquerque
Business 201, Section 002
February 3rd, 2014
Assignment 1 Hamdi Ulukaya the founder of Chobani said when he loved yogurt, the thick kind and that was what he was eating when growing up in Turkey where his mum made it from their family's dairy farm but when he moved to the United States, he found the American yogurt was too sugary and watery so he made some at home himself. He one day came across an advertising yogurt factory for sale in his mail which was a junk mail and decided to even tho he didn't have enough money to buy and re innovate the factory but bought the factory and used the competitive advantage of managing a business to make Chobani a successful. Hamdi Ulukaya innovated