1
Structure
- Ice-Fili evolve in a big market and is success key is the fact that its products were always available for consumers from the creation of the firm.
Figures
- founded in 1937 - more than $25 million in sales in 2002 - largest ice cream market shareholder before Nestle
Root issue : Increase of substitutes and low switching costs.
2
Moderate
SUPPLIERS POWER
- Little number in ingredients production - High number in production equipment
High
Moderate
BARRIERS TO ENTRY
- Economies of scale - Product differentiation - Access to distribution channels
INDUSTRY RIVALRY
- Concentration - Diversify (Foreign and regional)
SUBSTITUTE COMPETITION