Microeconomics Ice Cream Analysis
ECO 201 : Microeconomics Research Paper
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian
ECO 201 : Microeconomics Research Paper
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian
Abstract Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained steady and strong for many years, and is prepared to do so for many more.
The purpose of this paper is to give the reader a microeconomic overview of Ben and Jerry’s Homemade Inc. Topics found in this paper include supply and demand conditions, Ben and Jerry’s competitive advantage, the barriers within the ice cream industry, ice cream substitutes, Ben and Jerry’s market share and the market structure of their business.
Introduction
Ben and Jerry’s is a subsidiary of The Unilever Group. The Unilever Group is a large international company that provides consumer goods including foods such as soups, sauces, dressings, noodles, prepared meals, and tea products; home care products for cleaning and deodorizing; and personal products including soaps, shampoos, deodorants and hand creams. The Unilever Group is also the largest producers of ice cream in the world. The Unilever Group was founded in 1930 and is based in London, the United Kingdom.
The Unilever Group’s growth strategy embraces a focus in four strategic areas. These areas are: 1. Winning with brands and innovation by offering a diverse portfolio of superior products. 2. Winning in the market place through sustaining winning relationships and to be
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian
ECO 201 : Microeconomics Research Paper
The Unilever Group
Ben and Jerry’s Homemade Inc.
Ice Cream
June 9, 2011
Deborah Minassian
Abstract Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained steady and strong for many years, and is prepared to do so for many more.
The purpose of this paper is to give the reader a microeconomic overview of Ben and Jerry’s Homemade Inc. Topics found in this paper include supply and demand conditions, Ben and Jerry’s competitive advantage, the barriers within the ice cream industry, ice cream substitutes, Ben and Jerry’s market share and the market structure of their business.
Introduction
Ben and Jerry’s is a subsidiary of The Unilever Group. The Unilever Group is a large international company that provides consumer goods including foods such as soups, sauces, dressings, noodles, prepared meals, and tea products; home care products for cleaning and deodorizing; and personal products including soaps, shampoos, deodorants and hand creams. The Unilever Group is also the largest producers of ice cream in the world. The Unilever Group was founded in 1930 and is based in London, the United Kingdom.
The Unilever Group’s growth strategy embraces a focus in four strategic areas. These areas are: 1. Winning with brands and innovation by offering a diverse portfolio of superior products. 2. Winning in the market place through sustaining winning relationships and to be