As a multi-national corporation, difficulties can be encountered with management theories and cultural differences. For OSIM to remain successful, their international management must be culturally aware and well informed on international affairs. For sustainability, relevant leadership styles should be adapted to the cultures in which they operate.
The Chinese culture has responded well and is a key market. Their performance in China can be attributed to the management of customer relationships. OSIM implements Total Quality Management and Supply Chain Management. TQM ensures commitment to continuous improvement of current and new products, product quality and customer satisfaction. OSIM have developed a strong brand and as a consequence have won awards for consistently delivering quality products. As a result, the organisation has a loyal customer base. By implementing CEO Ron Sim’s three ‘Rs’ Policy – Resourceful, Resilient and Rebuild, OSIM by being resourceful, have invested into product research and development to produce new brands and outlets. Supply chain management links all operations dealing with resource supplies. The strength of their brand has made them resilient in difficult times. This is their competitive advantage.
As a result of their success and the advantage OSIM maintain over its competitors, OSIM continues to grow
Bibliography: Schermerhorn, J. R. (2011). Management: Foundations and applications. Milton, Qld: John Wiley.