3.0 Competitive Priorities of the Organization and Business Level Strategy
1 3.1 Make sure that the way he manages the hotel is appropriate to the way it competes for business 3.2 Implement any change in strategy
3.3 Develop his operation so that it drives the long-term strategy of the hotel 4.0 How five performance objectives might have internal benefits?
4.11 Quality increases dependability
4.12 Quality reduces cost
4.31Dependability saves money
4.41 Flexibility saves resources
4.42 Flexibility increase speed of response
There are four operation objectives in Penang Mutiara which is quantity, speed, dependability and flexibility. Quantity is the number of goods or services. This article, I illustrate the way the hotel management, strategy and long-term strategy to promote the hotel.
Mutiara Beach Resort Penang heralds a new standard for Asian resort hotels. Located on a prime beachfront at Teluk Bahang, otherwise known as the 'glowing bay', it nestles in 7.3 hectares (18 acres) of landscaped tropical greenery. All 438 of its spacious rooms enjoy sea and garden views. Here in this paradise of comfort and luxury, it has been claimed that nothing is unusual. The name Mutiara means 'pearl' and is also a term of endearment in the Malay language. A perfect description for an extraordinary resort with a lively Malaysian personality. Manned by a team of innovative and experienced staff, Penang Mutiara's service reflects Meritus Hotel & Resorts' efficiency and tradition of friendly hospitality.
3.0Competitve Priorities of the Organization and Business Level Strategy This part of the strategy used to manage stress Wernie Pearl Hotel in Penang. How to implement the strategy, and making the hotel's long-term strategy.
3.1 Make sure that the way he manages the hotel is appropriate to the way it competes for business Penang Mutiara, being one of the most prestigious hotels in Penang, has managed to secure a foothold in this lucrative and highly competitive environment. Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they are obliged to provide for.
For get a biggest development and get more success, Penang Mutiara has to: Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the whole Asia region, or even in the world. Offer the differentiation, high standard quality and characteristic hotel services, and comfortable environment for customers. Pitch itself as an "up-market" end hotel business that targets customers are those who are high income and high consuming individuals, and the high class business and political unions or organizations.
3.2 Implement any change in strategy
Through concessions and travel companies, marine theme park and Wildlife Park and other business alliances, film companies, golf or car clubs, hotels, is tourism, entertainment, commercial exploitation, and a set consisting relaxation. Complete basic services such as transport line services; wireless Internet access. A variety of services, such as the provision to meet different customers different needs of holiday travel package; season meeting market different packages; a variety of food types. The registration form and who can provide more free services or the price of the latest promotions and receive a loyal member of the consumer. Expand existing business to developing e-business; alliance other hotels in other areas.
3.3 Develop his operation so that it drives the long-term strategy of the hotel Building and developing hotel website, including introduction of hotel...
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