Organizational Culture Inventory of L'Occitane
Introduction
The organization being discussed is L’Occitane, the French company, which is one of the most successful businesses in the world. L’Occitane means “Women from Occitana.” The company was found in 1976 by Oliver Baussan in Provence, France. L’Occitane is well-known for natural beauty products that never tested on animals. Overall, most of the products in L’Occitane are made out of 86% natural ingredients. However, some of the new products are made out of 96% natural ingredients and were certified by Ecocert. Ecocert is an organic certification organization in France that certifies food products, beauty care, and perfume…etc. The brand value of L’Occitane are “Authenticity and Naturalness,” “Effectiveness and Pleasure,” and “Respect and Responsibility.” L’Occitane has e-commerce, wholesale to department stores such as Nordstrom and Sephora, mail-order (www.loccitane.com), and business to business (B2B) businesses. As one of the financial supporters of Orbis (an international non-governmental organization that fights blindness in developing countries through training, prevention, and care), most of their products have Braille labeling since 1996, so that the visually impaired can have access to them, and in English so that is understood by more consumers. Now, L’Occitane has become a global brand, has more than 700 shops in 70 countries in North America, South America, Europe, Asia, and Australia. There are 170 shops in the United States included outlets stores. L’Occitane employed more than 2,200 people and maintaining retail boutiques and franchises across the world.
Current Culture
According to the Organizational Culture Inventory, the primary style of L’Occitane is approval, dependent, competitive, and perfectionistic. L’Occitane is a retail company that sells high-end beauty products. We have to avoid any conflict either between the employees or with the customers. As a sales associate, we have to contact the store manager or the
The organization being discussed is L’Occitane, the French company, which is one of the most successful businesses in the world. L’Occitane means “Women from Occitana.” The company was found in 1976 by Oliver Baussan in Provence, France. L’Occitane is well-known for natural beauty products that never tested on animals. Overall, most of the products in L’Occitane are made out of 86% natural ingredients. However, some of the new products are made out of 96% natural ingredients and were certified by Ecocert. Ecocert is an organic certification organization in France that certifies food products, beauty care, and perfume…etc. The brand value of L’Occitane are “Authenticity and Naturalness,” “Effectiveness and Pleasure,” and “Respect and Responsibility.” L’Occitane has e-commerce, wholesale to department stores such as Nordstrom and Sephora, mail-order (www.loccitane.com), and business to business (B2B) businesses. As one of the financial supporters of Orbis (an international non-governmental organization that fights blindness in developing countries through training, prevention, and care), most of their products have Braille labeling since 1996, so that the visually impaired can have access to them, and in English so that is understood by more consumers. Now, L’Occitane has become a global brand, has more than 700 shops in 70 countries in North America, South America, Europe, Asia, and Australia. There are 170 shops in the United States included outlets stores. L’Occitane employed more than 2,200 people and maintaining retail boutiques and franchises across the world.
Current Culture
According to the Organizational Culture Inventory, the primary style of L’Occitane is approval, dependent, competitive, and perfectionistic. L’Occitane is a retail company that sells high-end beauty products. We have to avoid any conflict either between the employees or with the customers. As a sales associate, we have to contact the store manager or the
References: http://www.loccitane.sk/history/30-years-of-true-story,14,1,600,9215.htm http://en.wikipedia.org/wiki/L 'Occitane_en_Provence#Support_for_the_sensory_impaired http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000004615