Orange Leaf Market Analysis
Orange Leaf Froyo
5 C’s
Customer: Orange Leaf has a wide variety of customers, ranging from very young children, all the way up to the elderly. Anyone who enjoys a delicious treat can be a customer at Orange Leaf!
Company: The Orange Leaf Company’s mission statement is “We work hard to make the best froyo you've ever tasted and are committed to becoming a valuable partner in your community.” Orange Leaf is unique in that they not only strive to be the best frozen yogurt company around, but their entire corporation is riddled with the desire to be very active in the community.
Partnering with local organizations, schools, and movements is highly encouraged to all branches, as well as various student reward programs.
Context: Demand for the Frozen Yogurt Stores industry will likely remain stable over the next five years, as increasingly health-conscious consumers and new markets drive growth. Overall, the future prospects for this market are very promising, producing over 2 billion in revenue and experiencing a growth rate of 21%.
Collaborators: The Orange Leaf Company has no direct official collaborators, although each Orange Leaf branch purchases their own groceries from various sources to ensure they have fresh ingredients. The Orange Leaf Company produces and ships everything else the branches will need from the company itself.
Competitors: Orange Leaf’s main rival is Menchies, however, any other frozen yogurt company is a threat. There are actually many, including Yogurt Mountain, TCBY, Yogen Fruz, and many more. Out of all of these competitors, Orange Leaf and Menchies are actually the top earnings brands.
STP:
Out of all the customers that Orange Leaf attracts, it is evident that certain groups tend to frequent Orange Leaf more often than others.
Obviously, Orange Leaf is very popular with children of all ages. Frozen Yogurt is seen as a treat, and children go crazy for it. Parents accept Orange Leaf’s frozen yogurt readily because of it’s
5 C’s
Customer: Orange Leaf has a wide variety of customers, ranging from very young children, all the way up to the elderly. Anyone who enjoys a delicious treat can be a customer at Orange Leaf!
Company: The Orange Leaf Company’s mission statement is “We work hard to make the best froyo you've ever tasted and are committed to becoming a valuable partner in your community.” Orange Leaf is unique in that they not only strive to be the best frozen yogurt company around, but their entire corporation is riddled with the desire to be very active in the community.
Partnering with local organizations, schools, and movements is highly encouraged to all branches, as well as various student reward programs.
Context: Demand for the Frozen Yogurt Stores industry will likely remain stable over the next five years, as increasingly health-conscious consumers and new markets drive growth. Overall, the future prospects for this market are very promising, producing over 2 billion in revenue and experiencing a growth rate of 21%.
Collaborators: The Orange Leaf Company has no direct official collaborators, although each Orange Leaf branch purchases their own groceries from various sources to ensure they have fresh ingredients. The Orange Leaf Company produces and ships everything else the branches will need from the company itself.
Competitors: Orange Leaf’s main rival is Menchies, however, any other frozen yogurt company is a threat. There are actually many, including Yogurt Mountain, TCBY, Yogen Fruz, and many more. Out of all of these competitors, Orange Leaf and Menchies are actually the top earnings brands.
STP:
Out of all the customers that Orange Leaf attracts, it is evident that certain groups tend to frequent Orange Leaf more often than others.
Obviously, Orange Leaf is very popular with children of all ages. Frozen Yogurt is seen as a treat, and children go crazy for it. Parents accept Orange Leaf’s frozen yogurt readily because of it’s