PROJECT REPORT ON “COCOBERRY” - A FROZEN YOGURT CHAIN
INTRODUCTION TO THE CONCEPT
Amongst the educated and the cosmopolitans in the city of Kolkata, there is a sharp increase in the number of people who will go any limits to make sure they live healthy and eat healthy. With the rise in variety of food options at every nook and corner of the city, there is a cry for healthy food, which very less restaurants and eateries can provide. Food providers are more and more concentrating on the taste and the hygiene involved in the food being served to the customers, but how many are actually counting the calories served with every portion??????? Here is where we need to concentrate on the health factor of the individual involved. 3 out of 5 individuals suffer health issues, which arise out of obesity and unhealthy eating patterns. Not many food vendors have ventured into healthy, low fat food and specially desserts and bakery items out of all the options available. Innovation is the call of the day and low fat yummy desserts are sure to stay!!!!! Mushrooming growth of ice-cream parlors serving fancy flavors like Ferrero rocher, kit kat and other fancy sundaes along with traditional flavors like vanilla, chocolate, strawberry, etc. is the indication that desserts industry has developed its own remarkable position in the industrial map of India. One of the ways to capture the developing market is possibly by providing therapeutic desserts because increasing health consciousness among urban people and health awareness among rural people will certainly lead to an increase in the demand for such products.
Cocoberry is India’s first non –fat premium frozen yogurt brand and has become the new rage in across Delhi, Gurgaon, Chandigarh and Mumbai already. Cocoberry is India’s fastest growing QSR chain in its category and plans to open over 500 stores in India alone by end of 2013.Cocoberry combines its refreshing non-fat frozen yoghurt with exciting fresh fruit & dry toppings, creating a healthy dessert option that can be enjoyed at any time of the day and yet not sinful for the calorie conscious and not so calorie conscious. Its authentic, natural nonfat frozen yoghurt that has all of yoghurts’ goodness, such as calcium, proteins, live and active cultures that are good for a healthy body. Their stores serve freshly prepared frozen yoghurt, whether it’s the original or flavored Yoghurt, one can enjoy their favorite yoghurt with various fresh fruit toppings like blackberries, raspberries, blueberries, dragon fruit, mango, strawberries, so that they get a new flavor each time you visit .
What’s on the menu?
Products • Frozen yoghurt • Smoothies • Fresh fruits • Beverages • Healthy sandwiches and salads
Location and Space Requirement
Prime Up market locations with high visibility and footfalls. Area Required: Cocoberry Cafe –500-700 sft (carpet) Cocoberry2Go-150-250 sft (carpet)
The target customers will be the youth and all the people who wish to maintain health and well-being.
What is the Cocoberry Franchise Development System?
Cocoberry FDS is a comprehensive plan for the development of Cocoberry Franchise Partners (FPs) to open and conduct successful business (es). At each step in the selection and setting up business, we provide our Cocoberry FPs with comprehensive assistance in: Site selection and acquisition Assistance in agreements and legal requirements Construction and Design Support Civil Electrical Interiors Contractor listing and liaison Equipment selection and purchase Licensing assistance and liaison Manpower selection and training programs Opening and marketing strategy Training Operations Audit and Quality Control
Business Model as per Cocoberry’s expectation and on the Basis of our expectations respectively: Cocoberry's expectation Our estimate of expected Sales of Rs 12000/ day INR 7,50,000 Our estimate of expected Sales of Rs 15000/ day...
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