Ontella Picdeck Case
Customer persona is a conceptual and fictive character of who could be the typical customer. Shorter, it gives us a “realistic” kind of customer (with socioprofessional situation, sex, age, etc …).
Of course it’s possible to have several customer persona (like in the Ontela case study). A user persona is a representation of the goals and behavior of a hypothesized group of users.
2- Which segment(s) should Ontela target?
We are comfortable choosing the young professional, I also consider the parent a viable segment. The young professional will definitely utilize the service in their business and will see the value to carry over use for personal photos thus increases their usage and dependency of the service (or vice versa). We think given the age group of this persona they will be quick to adapt to the new technology once they commit to using it. Once they commit to using it we believe it will be something that will be difficult for them to give up so they will be a regular customer.
However, we are concerned about the number of potential customer in this persona. We wonder how many 27 year olds are like Steve when he mentions he was “the last of his friends to get up on the latest technology”.
3- Based on feature/benefit analysis, what positing statements are likely to be appropriate for each of the customers? Sarah Steve Regina
How much do customers in the segment want/need the product/service ? 2/5 3.5/5 5/5
Most attractive ontela feature easy Useful-easy Fast-easy
Most attractive benefit for the consumer Save precious moment Doing business faster from everywhere to every place Show pictures
Value to Ontela and partners Medium value
2,5/5 Higher value
4,5/5 Medium value
2,5/5
Segment size This kind of people is outdated about technologies, especially in phone domain. They prefer to stay with their habits because they finally learned how to use it. If they change, the old phone has to
Of course it’s possible to have several customer persona (like in the Ontela case study). A user persona is a representation of the goals and behavior of a hypothesized group of users.
2- Which segment(s) should Ontela target?
We are comfortable choosing the young professional, I also consider the parent a viable segment. The young professional will definitely utilize the service in their business and will see the value to carry over use for personal photos thus increases their usage and dependency of the service (or vice versa). We think given the age group of this persona they will be quick to adapt to the new technology once they commit to using it. Once they commit to using it we believe it will be something that will be difficult for them to give up so they will be a regular customer.
However, we are concerned about the number of potential customer in this persona. We wonder how many 27 year olds are like Steve when he mentions he was “the last of his friends to get up on the latest technology”.
3- Based on feature/benefit analysis, what positing statements are likely to be appropriate for each of the customers? Sarah Steve Regina
How much do customers in the segment want/need the product/service ? 2/5 3.5/5 5/5
Most attractive ontela feature easy Useful-easy Fast-easy
Most attractive benefit for the consumer Save precious moment Doing business faster from everywhere to every place Show pictures
Value to Ontela and partners Medium value
2,5/5 Higher value
4,5/5 Medium value
2,5/5
Segment size This kind of people is outdated about technologies, especially in phone domain. They prefer to stay with their habits because they finally learned how to use it. If they change, the old phone has to