Case Study: Cruder Wireless
Table of Contents
1) Executive summary
2) Company and Product
• Company Vision and Mission
• Company product and service
• Marketability
3) Marketing strategy
Company and product research (strengths and weaknesses)
Industry Research ( opportunities and threats)
Alternative Strategies
4) Marketing Objectives
• Research
• Market Segmentation
• Target Market/ Customer Profile
5) Marketing Goals
• Goals based on target market
• Specific timeline for goals
• Ways to reach target market
Executive Summary
Welcome to Cruder Wireless! We are the leading wireless communcations company in the United States, based in Columbus, OH we provide wireless communcation to more than 120.1 …show more content…
Oppprtunities:
1) New products- developing and innovatiing new products to our consumers and business partners. Ex: next generation of data speeds
2) New markets- expanding our network outside the the United States. Ex: India and Germany
3) Expanding beyond just phones- creating agreements with hard line cable companies to expand to television cable and faster data speeds.
Threats :
1) Competitors- with entering the global market there are major competitors such as Aircel Inc.
2) Customer base- establishing a customer base and targeting groups to buy into our product that we are offering.
3) Demand- keeping up with demand in this foreign country as well as the demand in the United States.
Alternative Strategies:
1) Reaching out to cable line companies to expand services through hard wire, which will exapnd our services in hard to reach areas such as India.
2) Staying ahead with data services and focusing on the next generation of cellular services
3) Producing features based on customer needs. Ex: plans, phone features, and financing. Marketing Objectives …show more content…
Our inventory level to begin will be high as we are forecasting great customer repsonse based on the prlimnary numbers. Our engineers in our website department have been working hard to create a website for our India market and our ready to launch.
Price- Our pricing is $10.00 cheaper than the plans offered by Airtel, we also will have marketing campaigns that will allow all new customer to receive free activations and $50.00 off any phone purchase for the first month of launch.
Promotion- marketing in the India market will be aggressive for the first year as we build a customer base. Door to door advertising, emails, commercials, social media, and our sales force will be very vital. With our center in New Delphi opening before launch we will be able to hit the promotion campaign months prior to launch.
References
Mahajan, A., Basu, A., Roy, R., & Vallath, R. (2012). Aircel: Distribution Challenges. Vision (09722629), 16(3), 213-220. doi:10.1177/0972262912460158
Moeller, M., & Harvey, M. (2011). Inpatriate Marketing Managers: Issues Associated with Staffing Global Marketing Positions. Journal Of International Marketing, 19(4), 1-16. doi:10.1509/jim.11.0031
1) Executive summary
2) Company and Product
• Company Vision and Mission
• Company product and service
• Marketability
3) Marketing strategy
Company and product research (strengths and weaknesses)
Industry Research ( opportunities and threats)
Alternative Strategies
4) Marketing Objectives
• Research
• Market Segmentation
• Target Market/ Customer Profile
5) Marketing Goals
• Goals based on target market
• Specific timeline for goals
• Ways to reach target market
Executive Summary
Welcome to Cruder Wireless! We are the leading wireless communcations company in the United States, based in Columbus, OH we provide wireless communcation to more than 120.1 …show more content…
Oppprtunities:
1) New products- developing and innovatiing new products to our consumers and business partners. Ex: next generation of data speeds
2) New markets- expanding our network outside the the United States. Ex: India and Germany
3) Expanding beyond just phones- creating agreements with hard line cable companies to expand to television cable and faster data speeds.
Threats :
1) Competitors- with entering the global market there are major competitors such as Aircel Inc.
2) Customer base- establishing a customer base and targeting groups to buy into our product that we are offering.
3) Demand- keeping up with demand in this foreign country as well as the demand in the United States.
Alternative Strategies:
1) Reaching out to cable line companies to expand services through hard wire, which will exapnd our services in hard to reach areas such as India.
2) Staying ahead with data services and focusing on the next generation of cellular services
3) Producing features based on customer needs. Ex: plans, phone features, and financing. Marketing Objectives …show more content…
Our inventory level to begin will be high as we are forecasting great customer repsonse based on the prlimnary numbers. Our engineers in our website department have been working hard to create a website for our India market and our ready to launch.
Price- Our pricing is $10.00 cheaper than the plans offered by Airtel, we also will have marketing campaigns that will allow all new customer to receive free activations and $50.00 off any phone purchase for the first month of launch.
Promotion- marketing in the India market will be aggressive for the first year as we build a customer base. Door to door advertising, emails, commercials, social media, and our sales force will be very vital. With our center in New Delphi opening before launch we will be able to hit the promotion campaign months prior to launch.
References
Mahajan, A., Basu, A., Roy, R., & Vallath, R. (2012). Aircel: Distribution Challenges. Vision (09722629), 16(3), 213-220. doi:10.1177/0972262912460158
Moeller, M., & Harvey, M. (2011). Inpatriate Marketing Managers: Issues Associated with Staffing Global Marketing Positions. Journal Of International Marketing, 19(4), 1-16. doi:10.1509/jim.11.0031