P5 Template

P5 - Explain how and why groups of customers are targeted for selected products

In this task I will be explaining how and why a group of customers are targeted for selected products.

A customer is

A consumer is

A buyer is

The difference between them is

Businesses segment customers in a variety of different ways including

Businesses also use systems to identify and reach their target groups. The two main systems they use are

ACORN is

MOSAIC is

I will now explain how and why groups of customers are targeted for selected products. The four business to consumer examples I have chosen are

The two business-to-business examples I have chosen are

Product/Service (what are you looking at?)

What type of customer / consumer does the business target? Describe the type of customer the business is targeting. Remember to look at the different market segments and include this within your explanation.

Why does the business target these individuals / groups of people? You need to explain the various reasons why this particular type of customer / consumer has been targeted.