Online Mobile Selling: Business Case

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Empulse

Mohammad Dekmak
Mark Jouharjian
First Copy
Confidential

Empulse

Mohammad Dekmak
Mark Jouharjian
70 – 993 253
info@empulse.com
First copy assigned to Mr. Wisam Juburi
CONFIDENTIAL
Do not make copies of this document

Table of Contents
Executive Summary3
Business Description4
Services……………………………………………………………………………………………………………………………………………………5 Marketplace Analysis………………………………………………………………………………………………………………………….6 Operational Plan…………………………………………………………………………………………………………………………………6 Management Plan………………………………………………………………………………………………………………………………7 Exit Strategy……………………………………………………………………………………………………………………………………….7

Empulse is the new face of technology service and support in the Lebanese market launching in February 2013. We want you to be able to enjoy your new technological products and services for years to come in a glance, as smoothly and conveniently as possible. The ever increasing number of mobile phone providers in Lebanon has made it very difficult for new dealers to prove their worth. Empulse will strive to enter the market strongly through its high quality products and services, and its excellent customer care(return policy, order tracking, VIPs…). Approximately 20,000 sellers are competing to sell practically the same products and it’s up to us and our professionalism to excel in a rising market place.

From having your desired technological equipment delivered to your house or having your phones repaired and/or recharged, empulse aims at realizing your urge to match a high-tech lifestyle as smoothly as possible. All our services will come to you with one phone call (please add other ways to communicate with empulse). What differentiates us is the flexibility in your payment procedure on one hand - as you will be paying only after owning the solution and credibility in our service on the other- for you can return what you ordered if it doesn’t meet your highest expectations, all after the product is delivered straight to your...
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