Six Flags Critical Thinking Group Project
Six Flags, Inc
Critical Thinking Group Project
Oct 15, 2012
V2
1
Table of contents
Company …………..…………………………………………………. 3
Environment…………………………………………………………3
Competition………………. ………………………………………….4
Recovery strategies...……………………………………………….…5
Current Strategic Decision ….……………………………………….. 5
References …………………………………………………………….9
2
Company:
Six Flags, Inc
Environment:
Amusement parks and theme parks are being the term of the entertainment attractions in over the World. The U.S is almost leading this large numbers of theme park by 322 $ million guests in 2003. According to the International Association of
Amusement Parks and Attractions (IAAPA) "the amusement park industry’s roots can be traced all the way back to …show more content…
$6.4 billion and most of visitors were from Walt Disney in Florida and Japan.
Another competitor of Six flags is Universal Studios Recreation Group with 73 million visitors and revenues $ 4 billion in Orlando, Fl.
Recovery strategies:
In 2005, Six Flags made an important change in the top management by hiring
Mark Shapiro the new chief executive officer, after that they change their focus and goals to become more careful about cleanness, kindness and with family-friendly atmosphere.
The management brings a trained staff and enforce of a code of conduct which made the park better than ever, with more customers satisfaction. Shapiro focused to drive to increase attendance through enhance broad-based marketing strategies and introduce standardized pricing in all parks, make marketing alliances and sponsorship with most popular consumer brands. Moreover, Much of Six Flags ' social marketing strategy relies on getting people to talk about events, such as the 45th anniversary celebration,
5
According to Shapiro concluded, "Every single day we will remain focused on bringing our guests an entertainment package that they can 't experience anywhere else close to home: family rides, thrill rides, special events, concerts and shows, daily
Critical Thinking Group Project
Oct 15, 2012
V2
1
Table of contents
Company …………..…………………………………………………. 3
Environment…………………………………………………………3
Competition………………. ………………………………………….4
Recovery strategies...……………………………………………….…5
Current Strategic Decision ….……………………………………….. 5
References …………………………………………………………….9
2
Company:
Six Flags, Inc
Environment:
Amusement parks and theme parks are being the term of the entertainment attractions in over the World. The U.S is almost leading this large numbers of theme park by 322 $ million guests in 2003. According to the International Association of
Amusement Parks and Attractions (IAAPA) "the amusement park industry’s roots can be traced all the way back to …show more content…
$6.4 billion and most of visitors were from Walt Disney in Florida and Japan.
Another competitor of Six flags is Universal Studios Recreation Group with 73 million visitors and revenues $ 4 billion in Orlando, Fl.
Recovery strategies:
In 2005, Six Flags made an important change in the top management by hiring
Mark Shapiro the new chief executive officer, after that they change their focus and goals to become more careful about cleanness, kindness and with family-friendly atmosphere.
The management brings a trained staff and enforce of a code of conduct which made the park better than ever, with more customers satisfaction. Shapiro focused to drive to increase attendance through enhance broad-based marketing strategies and introduce standardized pricing in all parks, make marketing alliances and sponsorship with most popular consumer brands. Moreover, Much of Six Flags ' social marketing strategy relies on getting people to talk about events, such as the 45th anniversary celebration,
5
According to Shapiro concluded, "Every single day we will remain focused on bringing our guests an entertainment package that they can 't experience anywhere else close to home: family rides, thrill rides, special events, concerts and shows, daily