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Walt Disney

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PRESENTS:

International LLM
Strategic Management

A) Industries where Walt Disney compete:

Walt Disney tries to be the biggest global provider of media and entertainment contents, for that purpose, operates in four different sectors:

1. Media Networks: with two main bodies, on the one hand Broadcasting units, which include the ABC television acquired in 1995 for $19 billion (second largest acquisition in US history at that moment), making Disney the largest entertainment company in US and providing it with worldwide distribution outlets for its creative content. On the other hand, Cable Networks, which include ESPN-branded cable networks, Disney Channel, Disney Channel International, stakes in E! Entertainment and Lifetime and the start-ups like Toon Disney and SoapNet.

2. Entertainment Studio: producing several movies, television animation programs, musical recordings and live stage plays. Also engages covering sectors such as theatrical, home video and television distribution of Disney’s film and television library. And finally including studios like Walt Disney Pictures, Touchstone, Buena Vista, Miramax and Pixar (the successful animation studio created by Steve Jobs).

3. Theme Parks and Resorts: which are pretty famous all over the world and include the Walt Disney World resort in Florida with around 15 million visitors per year, the Disneyland Park and two hotels in California, and the Disney Cruise line operated out of Port Canaveral, Florida. It also produces royalties on revenues from Tokyo Disneyland where Disney receives 10% of gate receipts, 5% of other sales and ongoing consulting fees, and Disneyland Paris, which was bailed out by some investors after suffering important economic difficulties.

4. Products for consumers: it licenses the company’s characters to consumer manufacturers, retailers, and publishers throughout the world. The company also works in direct retail using The Disney Stores, and produces books and magazines...

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