Ocean Spray Case Study
(b) 1.AN IMPACT OF CONCERN ABOUT THE ENVIRONMENT ON THE ECONOMICS OF OCEANSPRAY BUSINESS
OceanSpray Cranberries Inc is the world’s leading grower owned corporative that harvests and exports of cranberry and grape fruit along with its bye-products in the form of juice, sauce, etc throughout the globe. Founded in 1912, at South Hanson, Ocean Spray Cranberries has managed to keep its brand name as the world leader in food products till date. It is only because of the various strategies it has adopted at different periods when encountered with a difficulty. In Cranberry Industry as described by Jeff Kapell as “growing cranberries is not just a business, but a way of life –there was a sense of commitment to the land that went beyond making a profit.” OceanSpray had however succeeded in balancing supply and demand by expanding acreage each year. Ocean Spray’s marketing had let to an increase in the number of independent cranberry growers.
When OceanSpray was at its peak in business, the government started introducing several regulations and restrictions on using environmental elements such as air, water, and soil etc., which obviously affected the supply and demand cycles of OceanSpray.
The major regulations that affected OceanSpray’s economy were the one related to bog expansion. A bog is a type of wetland which is most suited for the growth of Cranberry fruits. However the government restricted the number of bogs to be used by growers for cultivation which in turn affected the production made by OceanSpray. The government also restricted the use of chemicals and fertilizers in bogs to grow the fruits in order to prevent soil contamination, land degradation and water pollution. OceanSpray being so committed to the society had to oblige to the regulations of the government.
Thus the concern for environment by both the government as well as OceanSpray affected OceanSpray’s business and economy to a great extent.
2. ENVIRONMENT MANAGEMENT PRACTICES IN OCEAN
OceanSpray Cranberries Inc is the world’s leading grower owned corporative that harvests and exports of cranberry and grape fruit along with its bye-products in the form of juice, sauce, etc throughout the globe. Founded in 1912, at South Hanson, Ocean Spray Cranberries has managed to keep its brand name as the world leader in food products till date. It is only because of the various strategies it has adopted at different periods when encountered with a difficulty. In Cranberry Industry as described by Jeff Kapell as “growing cranberries is not just a business, but a way of life –there was a sense of commitment to the land that went beyond making a profit.” OceanSpray had however succeeded in balancing supply and demand by expanding acreage each year. Ocean Spray’s marketing had let to an increase in the number of independent cranberry growers.
When OceanSpray was at its peak in business, the government started introducing several regulations and restrictions on using environmental elements such as air, water, and soil etc., which obviously affected the supply and demand cycles of OceanSpray.
The major regulations that affected OceanSpray’s economy were the one related to bog expansion. A bog is a type of wetland which is most suited for the growth of Cranberry fruits. However the government restricted the number of bogs to be used by growers for cultivation which in turn affected the production made by OceanSpray. The government also restricted the use of chemicals and fertilizers in bogs to grow the fruits in order to prevent soil contamination, land degradation and water pollution. OceanSpray being so committed to the society had to oblige to the regulations of the government.
Thus the concern for environment by both the government as well as OceanSpray affected OceanSpray’s business and economy to a great extent.
2. ENVIRONMENT MANAGEMENT PRACTICES IN OCEAN
References: Investopedia, Available at http://www.investopedia.com/terms/c/competitive_advantage.asp Accessed on 12th August 2010. Ecology, ECO8011 Module 6 Air, noise & water pollution.