Nokia's Reasons of Market Share Decrease
Content Report summary 2 Purpose of Primary data 2 Questionnaire 2 Purpose of secondary data 4 Introduction 4 Conclusion 5 Recommendations 7 Reference 8
Report summary
The main purpose is to find why Nokia lose the largest market share and have not improvement after innovation. This research will use two type of data these include primary and secondary data to analyse the reasons.
Purpose of Primary data
Primary data is to find the reason about Nokia sale decrease and find the solution through these questions. To collect interviewee's using smartphone factor that can deeply understand users habits. That information can help Nokia to improve its smartphone.
Primary data collection will use questionnaire to collect data. Using these two way, it is because questionnaire can research that what function is most liked or factors affect people choice.
Questionnaire will use four ways which are website, street, telephone and email to collect enough data. This research need touch many people as Nokia serve in worldwide people. Therefore this research need cover various national people and age range. To interview different people, that can collect worldwide opinion. Nokia as a multinational company, to collect different opinion that is very important .
In primary data collection, the sampling will target all age range people because smartphone users all over the age. Base on the Nokia's situation, it need to find why people do not choose this smartphone. Sampling will use simple random sampling because the target is population.
Questionnaire is below
This questionnaire is asking you about smartphone and is a market research. This will take around 5-6minutes.
Please circle one answer.
1. Age: 10-20,21-30,31-40,41-50,51-60, above 60 2. Sex M/F
3a. Did you have used Nokia's mobile phone?( If you answer "Yes", please answer 3b question. Otherwise you can skip 2b question)
a)Yes b)No
3b. Do you are using Nokia mobile phone or smartphone? And please give
Report summary
The main purpose is to find why Nokia lose the largest market share and have not improvement after innovation. This research will use two type of data these include primary and secondary data to analyse the reasons.
Purpose of Primary data
Primary data is to find the reason about Nokia sale decrease and find the solution through these questions. To collect interviewee's using smartphone factor that can deeply understand users habits. That information can help Nokia to improve its smartphone.
Primary data collection will use questionnaire to collect data. Using these two way, it is because questionnaire can research that what function is most liked or factors affect people choice.
Questionnaire will use four ways which are website, street, telephone and email to collect enough data. This research need touch many people as Nokia serve in worldwide people. Therefore this research need cover various national people and age range. To interview different people, that can collect worldwide opinion. Nokia as a multinational company, to collect different opinion that is very important .
In primary data collection, the sampling will target all age range people because smartphone users all over the age. Base on the Nokia's situation, it need to find why people do not choose this smartphone. Sampling will use simple random sampling because the target is population.
Questionnaire is below
This questionnaire is asking you about smartphone and is a market research. This will take around 5-6minutes.
Please circle one answer.
1. Age: 10-20,21-30,31-40,41-50,51-60, above 60 2. Sex M/F
3a. Did you have used Nokia's mobile phone?( If you answer "Yes", please answer 3b question. Otherwise you can skip 2b question)
a)Yes b)No
3b. Do you are using Nokia mobile phone or smartphone? And please give