Facebook Executive Summary 
[pic]
NAME : CHITRA DEVI A/P NAGAYAH
STUDENT ID : 051120089
STUDENT IC : 820427-08-5570
NAME OF TUTOR : TEH CHOONG HEE
CLASS CODE : BIS541/03 - 5MIF1
INDICATION : TMA1
Executive Summary Facebook is a social network service that makes huge innovation in global networking service. Unlike other social network such as twitter and MySpace, it has implemented its own strategy to capture the market share and has been top in the rank. Facebook develop its popularity in global networking service and this situation has made tight competition among the social networks.
Facebook faced high competition from its competitors, and competitors are rushing in developing their strategies in order to overcome Facebook popularity. In other side, Facebook are blocked in several countries and this situation has made implementation of Facebook’s strategy to maintain its effectiveness has been limited.
Facebook keep facing complaints and controversies from media and users about the accounts hacking issue and privacy of Facebook user’s issue. This kind of controversies can make changes in user’s interest and has possibility to discontinue from using the Facebook.
In the order to overcome this problem, Facebook have to meet their user’s demand and needs by analysis complains. Thus, this can be done by knowing the root cause of the problem that users faced. Besides that, Facebook must do research based on competitive strategy by analyzing its competitors planning in order to create innovation.
This innovation has to be implemented by investing in the technology marketing to let user’s know the specialty and the importance of that innovation. By creating innovation in network service, Facebook will give new refreshment for their users.
In order to maintain the popularity and effectiveness, user’s satisfaction is very important to Facebook. Facebook has to run its service by considering this
NAME : CHITRA DEVI A/P NAGAYAH
STUDENT ID : 051120089
STUDENT IC : 820427-08-5570
NAME OF TUTOR : TEH CHOONG HEE
CLASS CODE : BIS541/03 - 5MIF1
INDICATION : TMA1
Executive Summary Facebook is a social network service that makes huge innovation in global networking service. Unlike other social network such as twitter and MySpace, it has implemented its own strategy to capture the market share and has been top in the rank. Facebook develop its popularity in global networking service and this situation has made tight competition among the social networks.
Facebook faced high competition from its competitors, and competitors are rushing in developing their strategies in order to overcome Facebook popularity. In other side, Facebook are blocked in several countries and this situation has made implementation of Facebook’s strategy to maintain its effectiveness has been limited.
Facebook keep facing complaints and controversies from media and users about the accounts hacking issue and privacy of Facebook user’s issue. This kind of controversies can make changes in user’s interest and has possibility to discontinue from using the Facebook.
In the order to overcome this problem, Facebook have to meet their user’s demand and needs by analysis complains. Thus, this can be done by knowing the root cause of the problem that users faced. Besides that, Facebook must do research based on competitive strategy by analyzing its competitors planning in order to create innovation.
This innovation has to be implemented by investing in the technology marketing to let user’s know the specialty and the importance of that innovation. By creating innovation in network service, Facebook will give new refreshment for their users.
In order to maintain the popularity and effectiveness, user’s satisfaction is very important to Facebook. Facebook has to run its service by considering this