Nike

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MISSION: To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete."
Guiding principles (11 Maxims)
- They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate.
•Nike is a company.
•Nike is a brand.
•Simplify and go.
•The consumer decides.
•Be a sponge.
•Evolve immediately.
•Do the right thing.
•Master the fundamentals.
•We are on the offense – always.
•Remember the man. (The late Bill Bowerman, Nike co-founder)" Manager Manifesto
-It is a set of Core Principles that describe how Nike managers lead with excellence * Lead
* Coach
* Drive
* Inspire
Objectives:
* Protect and improve Nike’s position as the number one athletic brand in America. * Build a strong momentum in growing fitness market.
* Intensify the company’s effort to develop products that women need and want. * Explore the market for products specifically designed for the requirements of maturing Americans. * Direct and manage the company’s international business as it continues to develop. * Continue the drive for increased margins through proper inventory management and fewer better products.

Competencies:
Innovations:
1. Design your own shoes: Customers can choose their own colors and mascots to create shoes which define their personality 2. Nike self lacing automatic shoes: The automatic lacing system provides a set of straps that can be automatically opened and closed to switch between a loosened and tightened position. 3. Nike with apple: The NIKE+ package consists of a pair of specially designed NIKE+ running shoes, an ipod nano, and a NIKE+ ipod sport kit. As a person runs, ipod tells the distance, pace, and calories burned via voice feedback that adjusts music volume as it plays.

Goal: World’s leading sports products and equipment provider. Business strategies: Encompasses the...
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