Athletic Shoe and Nike

Topics: Nike, Inc., Athletic shoe, Footwear Pages: 2 (543 words) Published: August 7, 2008
Nike is a major publicly traded sportswear and equipment supplier based in the United States. was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan. Point Of Parity (POP)

Nike catagorized itself in the high-end sport shoes segment. Nike is positioned as a premium-brand, selling well-designed and expensive products. Point Of Difference (PODs)
Nike also sells its own products at that allows customers to design shoes and directly delivers them from manufacturer to customer’s house. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan:"Just do it". Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. ********************************************************************* PUMA

Puma is a large German-based multinational company.The company is perhaps best known for its football shoes. In the United States, the company is probably best-known for the suede basketball shoe. it introduced in 1968. Point Of Parity (POP)

Puma catagorize under high-end athletic shoes.
Point Of Difference (PODs)
Puma’s market consists mainly of customers who are interested in sports (soccer, basketball, skateboards and so on). These customers are looking for distinctive, colourful, quality brand, which is going to offer comfort, durability and fair price. It has sponsored international football stars as Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Athletic Shoe and Nike Brand Essay
  • Essay about Athletic Shoe and Reebok
  • Athletic Shoe and Reebok Tennis Shoes Essay
  • Athletic Shoe and Valentino Shoe Incorporation Essay
  • Athletic Shoe Analysis Essay
  • Nike Essay
  • Nike Essay
  • Nike Essay

Become a StudyMode Member

Sign Up - It's Free