Nike Wants to Help Its Customers Add Soul to Their Soles and Express Their Individuality by Customizing Their Own Shoes.

Topics: A Great Way to Care, August 10, Customer Pages: 2 (456 words) Published: May 13, 2011
Nike has a link on their website that allows its customers to customize their own shoes on the internet. If you’re in the middle of your shoe design and have questions about what to do next you can go to the bottom of the Nike homepage where there is a customer service link and through that link you can click NIKEiD and click the link titled Help Building your NIKEiD order. The only problem with this is that this like is not on the NIKEiD page where you actually build your shoe. If you have any difficulties, you can always chat with a NIKEiD agent from Monday to Friday, 7a.m. - 3:50p.m. PST, or call us at 1-866-633-6453 between 5:00 a.m. - 10:00 p.m. PST, 7 days a week (Nike, 2008). This would probably be easier because you’ll have someone to go over your questions while looking at the actual page. Nike’s Website helps the company strengthen its relationships with its stakeholders because they can see how Nike is advancing with technology. In any business you have to keep up with the times and what people want. Nike is clearly showing its stakeholder’s that they can stay ahead of their competitors with new ideas and products and with the use of technology. According to the elements of their Website, Nike’s target market seems to be people into sports and/or exercise. If you register to become a member they even ask you about your exercise/sports habits, how often you play sport/workout, and what your definition of sports is (i.e. watching sports, playing sports competitively or not). Nike also has a forum on their NikePlus website for customers to leave comments or ask and answer each other’s questions. (NikePlus, 2008) This helps Nike to build positive relationships with its customers. Having forums is a great way to see what your customers are looking for in your products. Also, the forum is a way to see what your customers don’t like about a product. As long as you know what your customers want, your customers will always come back. Nike seems...
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