Newpaper Reading Habits
THURSDAY, SEPTEMBER 27, 2012
Trends in News Consumption: 1991-2012
In Changing News Landscape, Even
Television is Vulnerable
FOR FURTHER INFORMATION CONTACT:
Andrew Kohut
President, Pew Research Center
Carroll Doherty and Michael Dimock
Associate Directors
Scott Keeter
Director of Survey Research
1615 L St, N.W., Suite 700
Washington, D.C. 20036
Tel (202) 419-4350
Fax (202) 419-4399 www.people-press.org www.people-press.org
www.people-press.org
Trends in News Consumption: 1991-2012
In Changing News Landscape, Even Television Is
Vulnerable
The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers. Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just
13% having read a newspaper either in print or digital form.
These are among the principal findings of the
Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades.
The latest survey was conducted May 9-June 3,
2012, among 3,003 adults.
Digital News Surpasses
Newspapers, Radio
Where did you get news yesterday?
75
68
56
50
54
Watched news on TV
57
56
Read a newspaper 47
55
Trends in News Consumption: 1991-2012
In Changing News Landscape, Even
Television is Vulnerable
FOR FURTHER INFORMATION CONTACT:
Andrew Kohut
President, Pew Research Center
Carroll Doherty and Michael Dimock
Associate Directors
Scott Keeter
Director of Survey Research
1615 L St, N.W., Suite 700
Washington, D.C. 20036
Tel (202) 419-4350
Fax (202) 419-4399 www.people-press.org www.people-press.org
www.people-press.org
Trends in News Consumption: 1991-2012
In Changing News Landscape, Even Television Is
Vulnerable
The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers. Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just
13% having read a newspaper either in print or digital form.
These are among the principal findings of the
Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades.
The latest survey was conducted May 9-June 3,
2012, among 3,003 adults.
Digital News Surpasses
Newspapers, Radio
Where did you get news yesterday?
75
68
56
50
54
Watched news on TV
57
56
Read a newspaper 47
55