Newspaper Habit
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
As part of first year MBA program we carried out our Research Project work. Our Research work is study on “the reading habit of newspaper among the people in Surat city
Purpose:
To know the reading habit of newspaper among the people in Surat city
Objective:
1. To know the language prefer by the people in Surat city.
2. To know the people view regarding the newspaper in surat city
3. To know the section this is most preferred by the people.
4. To know the group of people who read offline newspaper.
Finding
Researcher can found that out of 65 respondents all of they read the newspaper.
From the study researcher found that majority of people preferred Gujarati language to read the Newspaper.
Divya Bhaskar enjoys marketing leadership position, 27% respondents are read Divya Bhaskar newspaper.
From the study researcher found that Majority of people read Business news and National news Section.
Out of 65 respondents all of they read offline newspaper. RECOMMENDATION
Respondents suggest that make the newspaper more interested.
General knowledge supplements should be given, that is useful for everyone.
Stories should be given every day in supplement.
SYNOPSIS
1. Area of research:
The area of research study is marketing.
2. Research topic:
The problem definition is the study “the reading habit of newspaper among the people in Surat city”. 3. Research objectives:
The objectives of the study are as follow.
Primary objective:
To know the reading habit of newspaper among the people in Surat city
Secondary objective:
To know the language prefer by the people in Surat city .
To know the people view regarding the newspaper in surat city
To know the section this is most preferred by the people.
To know the group of people who read offline newspaper.
4. Research methodology :
a) Research Design:
Exploratory
EXECUTIVE SUMMARY
As part of first year MBA program we carried out our Research Project work. Our Research work is study on “the reading habit of newspaper among the people in Surat city
Purpose:
To know the reading habit of newspaper among the people in Surat city
Objective:
1. To know the language prefer by the people in Surat city.
2. To know the people view regarding the newspaper in surat city
3. To know the section this is most preferred by the people.
4. To know the group of people who read offline newspaper.
Finding
Researcher can found that out of 65 respondents all of they read the newspaper.
From the study researcher found that majority of people preferred Gujarati language to read the Newspaper.
Divya Bhaskar enjoys marketing leadership position, 27% respondents are read Divya Bhaskar newspaper.
From the study researcher found that Majority of people read Business news and National news Section.
Out of 65 respondents all of they read offline newspaper. RECOMMENDATION
Respondents suggest that make the newspaper more interested.
General knowledge supplements should be given, that is useful for everyone.
Stories should be given every day in supplement.
SYNOPSIS
1. Area of research:
The area of research study is marketing.
2. Research topic:
The problem definition is the study “the reading habit of newspaper among the people in Surat city”. 3. Research objectives:
The objectives of the study are as follow.
Primary objective:
To know the reading habit of newspaper among the people in Surat city
Secondary objective:
To know the language prefer by the people in Surat city .
To know the people view regarding the newspaper in surat city
To know the section this is most preferred by the people.
To know the group of people who read offline newspaper.
4. Research methodology :
a) Research Design:
Exploratory