New Balance Supply Chain Case Study
CU S T OM ER CASE STUDY
“Leveraging our supply chain is how we’ll separate ourselves from other footwear suppliers…
Manhattan’s solutions will help us achieve our goal to create wholesale selling excellence and transform
New Balance into a top-tier global brand.”
Irene Mahoney, Distribution Services Manager
New Balance
N is a ew B
Sup ala n Leaply Chce der ain
Ass
oci at Headquarters: Boston, MA
Distribution centers: 2
Manhattan solutions:
Warehouse Management, Supply Chain
Intelligence, Slotting Optimization, Audit
New Balance runs ahead of the competition with new supply chain solutions
es
New Balance Seeks Supply Chain Solutions to Increase Efficiency and
Customer Service Capability
N
Challenge:
ew Balance, a leading global athletic products company, manufactures and markets technically innovative and width-sized performance footwear and apparel under a family of brands designed for the everyday athlete. The company operates two distribution centers (DCs)—Lawrence, Massachusetts, at 360,000 square feet and Ontario, Canada, at 650,000 square feet. Each DC has 135 employees and houses 30,000 SKUs with an average total volume of 24 million units shipped per year across both DCs.
Customer compliance challenges due to major retailers getting more aggressive in chargeback programs; numerous shipping compliance issues.
Faced with a warehouse management product that was no longer supported,
New Balance was seeking a new supply chain partner who was an industry leader and would be committed to staying the course.
Payment & Claims
Solution:
Manhattan Associates was selected based on presence in the industry and ability to meet vendor requirements and product capabilities.
Results:
Greatly enhanced efficiency; improved accuracy; increased customer satisfaction through new services and programs.
“We are a robust user of WM with a lot of MHE integration. A primary challenge was customer
“Leveraging our supply chain is how we’ll separate ourselves from other footwear suppliers…
Manhattan’s solutions will help us achieve our goal to create wholesale selling excellence and transform
New Balance into a top-tier global brand.”
Irene Mahoney, Distribution Services Manager
New Balance
N is a ew B
Sup ala n Leaply Chce der ain
Ass
oci at Headquarters: Boston, MA
Distribution centers: 2
Manhattan solutions:
Warehouse Management, Supply Chain
Intelligence, Slotting Optimization, Audit
New Balance runs ahead of the competition with new supply chain solutions
es
New Balance Seeks Supply Chain Solutions to Increase Efficiency and
Customer Service Capability
N
Challenge:
ew Balance, a leading global athletic products company, manufactures and markets technically innovative and width-sized performance footwear and apparel under a family of brands designed for the everyday athlete. The company operates two distribution centers (DCs)—Lawrence, Massachusetts, at 360,000 square feet and Ontario, Canada, at 650,000 square feet. Each DC has 135 employees and houses 30,000 SKUs with an average total volume of 24 million units shipped per year across both DCs.
Customer compliance challenges due to major retailers getting more aggressive in chargeback programs; numerous shipping compliance issues.
Faced with a warehouse management product that was no longer supported,
New Balance was seeking a new supply chain partner who was an industry leader and would be committed to staying the course.
Payment & Claims
Solution:
Manhattan Associates was selected based on presence in the industry and ability to meet vendor requirements and product capabilities.
Results:
Greatly enhanced efficiency; improved accuracy; increased customer satisfaction through new services and programs.
“We are a robust user of WM with a lot of MHE integration. A primary challenge was customer