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Target Supply Chain Case Study

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Target Supply Chain Case Study
Target is the third largest retail chain in the United States and in the case study of, we find that Target was having growth slowed because of an overly complicated supply chain and unacceptable levels of stockouts that was causing upset customers and leading to decreased sales. Stockouts are zero inventory situations where inventory does not mirror demand. The distribution process became very complicated with the addition of the grocery business and became more complicated when they began to let customers order online directly from warehouses and pick up the online orders at the stores (Solomon, Marshall, & Stuart, 2018). This resulted in a huge mess for Target, and they had to redesign thier supply chain (Solomon, et al., 2018).

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