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Netflix Five Forces

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Netflix Five Forces
Strategic Report for Netflix, Inc.

Hillary Carroll Alex Menenberg Ian Kwok April 20, 2009

Netflix, Inc.

Table of Contents
Executive Summary..........................................................................................................................3 History .............................................................................................................................................5 Business Model .............................................................................................................................6 Competitive Analysis........................................................................................................................7 Overview..........................................................................................................................................7 Porter’s Five Forces......................................................................................................................8 Internal Rivalry..............................................................................................................................8 Entry and Exit ...............................................................................................................................8 SWOT .................................................................................................................................................11 Financial Analysis ...........................................................................................................................14 Overview........................................................................................................................................14 Strategic Recommendations ........................................................................................................20 End Notes
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