Bose Strategic Analysis

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  • Topic: Bose Corporation, Brand, Consumer electronics
  • Pages : 19 (6296 words )
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  • Published : January 2, 2011
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WORKSHOP REPORT 
Bose Corporation 

Index 
1.  Introduction .............................................................................................................................. 3 

2.  External analysis...................................................................................................................... 3  2.1.  2.2.  2.3.  2.4.  2.5.  PESTEL analysis ........................................................................................................................ 3  The industry............................................................................................................................. 4  Strategic groups....................................................................................................................... 4  Porter’s Five Forces ................................................................................................................. 5  Key success factors .................................................................................................................. 7 

    3.  Internal diagnosis ................................................................................................................... 8  3.1.  3.2.  Key resources and competences ............................................................................................. 8  Financial highlights .................................................................................................................. 9 

    4.  Conclusion: SWOT analysis ................................................................................................10      5.  Generic strategy .....................................................................................................................12  5.1.  5.2.  Bose strategic segments ........................................................................................................ 12  Treacy and Wiersema approach ............................................................................................ 12 

    6.  Problems Bose is facing.......................................................................................................13      7.  Recommendations ................................................................................................................13 

1. Introduction 
Bose Corporation is a privately-held American company that specializes in audio-equipment. It was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. He decided to purchase a new stereo system and was disappointed to find that the speakers didn’t meet his expectations although the technical specifications were impressive; but it failed to reproduce the realism of a live performance. The quest for better sound was on. Extensive research in the fields of speaker design and psychoacoustics (the human perception of sound) led to the first speaker system in 1968. Its unprecedented approach to sound reproduction came much closer to the essence and emotional impact of live music, and won immediate acclaim. Since then, the list of major Bose innovations has continued growing. The company develops and manufactures audio equipment (including speakers, amplifiers, headphones, automotive sound systems for luxury cars), automotive suspension systems, and performs some general research. Today, you can find Bose wherever quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In home and on the road, from large outdoor arenas to intimate neighborhood stores, restaurants and clubs, you can hear the realism of the most respected name in sound: Bose. Since Bose Corporation was founded the original philosophies and founding principles have not changed. Bose maintains an exceptionally strong commitment to research, for it is within the discipline of research that yesterday's fiction becomes...
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