NESTLE
MGT2530 –STRATEGIC BUSINESS ENVIRONMENT
NESTLE DIARY
GROUP MEMBERS
M00430650
Maneesh Kumar
M00425235
Osama Saeed
M00423472
Mohamed Ashas
M00
Husain Abbas Dalalwala
M00
Burhanudin Hakimudin Kanchwala
Word Count:
Submitted on: 24th April 2014
Module Coordinator: Hameedah Sayani
TABLE OF CONTENTS
Introduction of company ………………………………………………………………………………………………….
Analysis of mission statement ………………………………………………………………………………………….
Industrial Analysis …………………………………………………………………………………………………………….
Porters five forces …………………………………………………………………………………………………………….
Growth strategy – Ansoff’s matrix …………………………………………………………………………………….
Internationalization – Yips Model ……………………………………………………………………………………...
Conclusion…………………………………………………………………………………………………………………………..
EXECUTIVE SUMMARY
Starting of with the introduction and the basic information about nestle, its brands, history and other products. The second segment is where analysis the mission statement (slogan) with all the use of druckers framework has taken where the answer of 5 important questions has been provided. Analyzing the industry and its competitors is also essential where graphs stating the share positions and sales revenue have been provided. Also stating what sort of competition is there in the diary market in points with justification to as in how it takes place.. *(ansoff yipss and porter has to be written also )
INTRODUCTION
Nestle is the world’s largest food and beverage company and employs around 333,000 people worldwide. Nestle cooperation was found by Henri Nestle in 1866. The company has wide ranges of product lines which at least provide one leading brand in every product line. Having over 29 major brands the annual sales of the company is over $ 1 billion. Most of the sales include from brands like Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi (Money.cnn.com, 2014). Infant Nutrition, Confectionery, Chocolate, Bottled Water, PetCare, Breakfast cereals, Coffee and
NESTLE DIARY
GROUP MEMBERS
M00430650
Maneesh Kumar
M00425235
Osama Saeed
M00423472
Mohamed Ashas
M00
Husain Abbas Dalalwala
M00
Burhanudin Hakimudin Kanchwala
Word Count:
Submitted on: 24th April 2014
Module Coordinator: Hameedah Sayani
TABLE OF CONTENTS
Introduction of company ………………………………………………………………………………………………….
Analysis of mission statement ………………………………………………………………………………………….
Industrial Analysis …………………………………………………………………………………………………………….
Porters five forces …………………………………………………………………………………………………………….
Growth strategy – Ansoff’s matrix …………………………………………………………………………………….
Internationalization – Yips Model ……………………………………………………………………………………...
Conclusion…………………………………………………………………………………………………………………………..
EXECUTIVE SUMMARY
Starting of with the introduction and the basic information about nestle, its brands, history and other products. The second segment is where analysis the mission statement (slogan) with all the use of druckers framework has taken where the answer of 5 important questions has been provided. Analyzing the industry and its competitors is also essential where graphs stating the share positions and sales revenue have been provided. Also stating what sort of competition is there in the diary market in points with justification to as in how it takes place.. *(ansoff yipss and porter has to be written also )
INTRODUCTION
Nestle is the world’s largest food and beverage company and employs around 333,000 people worldwide. Nestle cooperation was found by Henri Nestle in 1866. The company has wide ranges of product lines which at least provide one leading brand in every product line. Having over 29 major brands the annual sales of the company is over $ 1 billion. Most of the sales include from brands like Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi (Money.cnn.com, 2014). Infant Nutrition, Confectionery, Chocolate, Bottled Water, PetCare, Breakfast cereals, Coffee and