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Strategic Audit Report

Strategic Management 313

Unit Index No. 3522

Curtin University Sydney

Semester 1, 2013

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CONTRIBUTED BY:Long, Le16031892

Abi15814610

Xiaobai, Hong15644037

Spencer16340653

Vito16528792

SUBMITTED:16/05/2013

Table of Contents
1.0 Executive Summary ............................................................................................. 4 2.0 Introduction .......................................................................................................... 5 3.0 NESTLE Environment .......................................................................................... 6 3.1 General Environment Analysis ........................................................................... 6 3.1.1 Political Environment ........................................................................................... 6 3.1.2 Economic Environment ....................................................................................... 7 3.1.3 Socio-cultural Environment ................................................................................. 8 3.1.4 Technological Environment ................................................................................. 9 3.1.5 Environmental Environment ................................................................................ 9 3.1.6 Legal Environment ............................................................................................ 10 4.0 Key leadership factors …………..………………………………………………….. 10 4.1 Industry Environment Analysis ........................................................................ 17 4.1.1 Threat of new entrants....................................................................................... 18 4.1.2 Threat of substitutes........................................................................................... 18 4.1.3 Bargaining power of suppliers............................................................................ 19 4.1.4 Bargaining power of buyers .............................................................................. 19 4.1.5 Intensity of Rivalry.............................................................................................. 20 4.1.6 Summary ........................................................................................................... 20 4.2 Competitors Environment Analysis ................................................................. 21 4.2.1 Scope and Methods of Analysis......................................................................... 21 4.2.2 Strategic Group Map ......................................................................................... 22

4.2.3 Direct Competitor Analysis ................................................................................ 23

4.2.4 Strategy ............................................................................................................. 23

4.2.5 Objectives ......................................................................................................... 24

4.2.6 Assumptions ..................................................................................................... 25

5.0 NESTLE Resources and Capabilities ............................................................... 23 5.1 Capabilities ......................................................................................................... 23 5.1.1 Tangible Resources ........................................................................................ 24 • Financial Resources ........................................................................................ 24 • Organisational Resources ................................................................................26 • Physical Resources...
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