Google Case Study

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  • Topic: Google services, Google, Google Earth
  • Pages : 26 (7767 words )
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  • Published : November 12, 2010
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BUMA 1001 Introduction to Modern Business and Management

Company Analysis

by

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Buma 1001

Google Case Study

Abstract

Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all around the world, and it is truly amazing how fast it got there with the fact that it was a two-men college project. The following is a company analysis of Google which will present you with facts, point of views and ideas regarding it. These are being conducted based on history facts as well as future expectations. The company’s mission and goals wild be stated, just to be followed by various analysis with commonly used tools for doing research. All of the strengths and weaknesses of the company will be systematically examined and backed up with relevant facts. Also the employees as well as leaders of Google will be given a description based on their experiences within. The complete study of Google follows.

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Buma 1001

Google Case Study

Table of content
Cover………………………………..……………………………………………………..….i Abstract……………………………………………………………………………………….ii Table of content…………………………………………………………...……………..….iii

Google Overview
Description of the company, products and operations….………………………………1 Mission statement and goals …….…………………..………,…………………….…….2 Company’s social responsibility.…...……………………………………………………..3

Google Analysis
Porter’s 5 forces analysis.…………………..……………….……………………………..4 Involvement in foreign markets…………………………………………………………….6 PESTEL analysis………..……….………………………………………………………….7 Porter’s generic strategy evaluation……………………………………………………….9 SWOT analysis ...…...……………………………………………………………………...10 Value chain analysis………………………………………………………………………..11 Product/market matrix……………………………………………………………………...12

Google Inside
Organisational structure.…………………..…..…………….…………………………….13 Employees……………………...…………………………………………………………...14 Changes within…………..……….…………………………………………………………15 Leaders………………………………………………………………………………………17 Performance evaluation ...…...……………………………………………………………18

Bibliography…………………………………………………………………………………19

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Buma 1001

Google Case Study

Description of the company, its products and operations
Google is a web based company. The sole purpose of the company is to provide information via its ingenious search engine. Google hold the number one rank when it comes to information-seeking, because they maintain a “rich” database, unmatched by its competitors. Their search service is free of charge and efficient, thanks to the complex simplicity behind their engine which offers incomparable speed of relevant information return. Google is not just about searching, Google is about finding. Finding the information you need in the shortest period of time, a service offered by the 158 domains currently available. They simplify thing even further by breaking down the search categories to more specialized groups, aiming the pickiest of consumers. They do so by incorporating sub-branches of the fathering Google domain, such as Google Scholar, Google Finance, Google News etc. These are all groups that focus the search to a narrowed selection which saves the users a lot of time. Also a noticeable mention is their impressive array of languages available which further attracts users. An array that spans over 100 languages including non-existent ones such as the Klingon (Star Track). Thanks to their very useful services they’ve earned people’s respect and a good reputation. The Google brand is now worldwide recognisable as a synonym for top-notch service because of the satisfied consumer’s recommendations. What we find very unique and Google’s USP is that they generate their revenue (Almost 100%) from giving...
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