Nestle
3/12/2010 An assignment by Alejandra Gutiérrez Galarza | Student number:100184697 |
| NESTLÉ |
TABLE OF CONTENTS
* Executive Summary…………………………………..3 * Brief History……………………………………………4 * Evaluation………………………………………………5,6,7,8,9 * References……………………………………………..10
1. EXECUTIVE SUMMARY
This assignment is the company Nestlé, and based on the theories given during the course will analyze the synergies in the case of Nestlé and its types at the same time, highlight the management mechanisms used by Nestlé to take advantage of synergies, will also discuss the different directions of corporate growth that the company has had throughout its history.
Finally, the assignment will talk about the future scenario for Nestlé at institutional level and give a conclusion.
2. BRIEF HISTORY
For starters, the international company Nestlé is the largest food company in the world. The Nestlé product range includes everything from mineral water to pet food, like chocolate and dairy products. The headquarter is in Vevey, Switzerland.
Nestlé 's story begins in the 1860 's, when a pharmacist named Henri Nestlé developed a meal for chelating agents unable to suckle his mother, immediately, this food called Farine Lactée spread throughout Europe.
In early 1900, had factories in the United States, Britain, Germany and Spain. And a few years later, in Brazil.
In 1905, Nestlé has partnered with Anglo-Swiss Condensed Milk Company, a condensed milk.
Later, Nestlé profits fell because of World War II, but also introduced one of its most popular products (Nescafé).
When the war ended, he began a great period for Nestlé since acquired many other companies such as Maggi soups, bought shares of L 'Oréal in 1974 and later acquired Alcon Laboratories.
In mid-1980, Nestlé acquired more companies, such as an American company called Carnation, which is the greatest moment in the food industry.
In the 1990 's proved to be very good for Nestlé. Since 1996 it has
| NESTLÉ |
TABLE OF CONTENTS
* Executive Summary…………………………………..3 * Brief History……………………………………………4 * Evaluation………………………………………………5,6,7,8,9 * References……………………………………………..10
1. EXECUTIVE SUMMARY
This assignment is the company Nestlé, and based on the theories given during the course will analyze the synergies in the case of Nestlé and its types at the same time, highlight the management mechanisms used by Nestlé to take advantage of synergies, will also discuss the different directions of corporate growth that the company has had throughout its history.
Finally, the assignment will talk about the future scenario for Nestlé at institutional level and give a conclusion.
2. BRIEF HISTORY
For starters, the international company Nestlé is the largest food company in the world. The Nestlé product range includes everything from mineral water to pet food, like chocolate and dairy products. The headquarter is in Vevey, Switzerland.
Nestlé 's story begins in the 1860 's, when a pharmacist named Henri Nestlé developed a meal for chelating agents unable to suckle his mother, immediately, this food called Farine Lactée spread throughout Europe.
In early 1900, had factories in the United States, Britain, Germany and Spain. And a few years later, in Brazil.
In 1905, Nestlé has partnered with Anglo-Swiss Condensed Milk Company, a condensed milk.
Later, Nestlé profits fell because of World War II, but also introduced one of its most popular products (Nescafé).
When the war ended, he began a great period for Nestlé since acquired many other companies such as Maggi soups, bought shares of L 'Oréal in 1974 and later acquired Alcon Laboratories.
In mid-1980, Nestlé acquired more companies, such as an American company called Carnation, which is the greatest moment in the food industry.
In the 1990 's proved to be very good for Nestlé. Since 1996 it has
References: (Bob De Wit and Ron Meyer, Strategy process, content, context and international perspective, chapter 6) (Bob De Wit and Ron Meyer, Strategy process, content, context and international perspective, case study 11 Nestle 2008). (Bob De Wit and Ron Meyer, Strategy process, content, context and international perspective, case study 11 Nestlé in 2008). * Bell, D. & Shelman, M. (2007) Nestlé in 2008: Case Study * De Wit, B * Milligan.J, (2008), Strategic Management, Great Britain, Mc Graw Hill. * Websites Hoback.R, (2006) The use of synergy in business [Online] (Accessed: 26 November) Nestlé, S.A (2010) Nestlé [Online]