History of nestle
In 1866, Anglo-Swiss Condensed Milk Company set up the first European condensed milk factory in Cham, Switzerland.
In 1985, the founder of Anglo-Swiss Condensed Milk Company who is German pharmacist : Henri Nestri. He had save the life of his neighbor's child by using Farine lectee. Farine lectee product is made by cow's milk, wheat flour and sugar. Henri Nestle embodied many of the key attitudes and values that form part and parcel of the corporation culture that included pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and culture.
In 1905, the Anglo-Swiss Condensed Milk Company that own by Americans Charles and George Page, merged with nestle.
In 1920s, the economics is in downturn that cause Nestle to suffer a lot, the operations partially streamlined, but the company was able to continue with acquisition of Cailler, Peter, Kohler Swiss Chocolate Company, chocolate became an integral part of nestle business. In that moment, variety product being introduce which included Milo. In 1938, Nescafe coffee was launched by nestle. After two year, Nescafe became an instant success and followed by Nestea. Nestle try to reorganize the organization by introduce new product after economic downturn.
In 1939, during the World War II, members of the board and General Management were transferred to US, coordinate Nestle activities in Western Hemisphere, the British Empire and Overseas. The War help Nescafe coffee became a staple beverage of American serviceman in Europe and Asia.
In 1945, the end of the world also the beginning of particular dynamic phase of nestle. Many new product are introduce after war end. Maggie product were intro in 1947. In 1948, the instant chocolate, Nesquik was developed in US.
In 1974, Nestle became a major shareholder in Loreal, the world leading makers of cosmetic. In 1977, nestle again merge with Alcon Laboratories Inc, a U.S manufacturer of pharmaceutical and ophthalmic...
Please join StudyMode to read the full document