Name of Students: Serge Jouljian
Date Submitted: January 11, 2013
Course no: BAD 0231
Nestlé’s history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.
In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since. “Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman.
The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company.
2. OUR VISION:
People understand that food is a source of nourishment and satisfaction, but also pleasure, health, happiness and peace of mind. They are increasingly aware that their food and beverage choices can impact their quality of life and affect the lives of others. Innovation has been at the heart of our company since its beginning. Ever since Henri Nestlé invented FarineLactée to alleviate infant mortality, we have been dedicated to enhance people’s lives. Each day we strive to make our products tastier and healthier choices that help consumers care for themselves and their families. This would not be possible without our unmatched R&D capability, nutrition science and passion for quality in everything we do. We have the largest R&D network of any food company in the world, with 32 R&D centres and over 5,000 people directly involved in R&D. Behind every one of Nestlé’s products there is a team of scientists, engineers, nutritionists, designers, regulatory specialists and consumer care representatives dedicated to earn our consumers’ trust with safe products of the highest quality: at Nestlé, safety and quality are non-negotiable. Whether it is in terms of convenience, health or pleasure, we are able and committed to create trustworthy products, systems and services that contribute to improving the quality of consumers’ lives.
3. MISSION STATEMENT:
“Nestle is dedicated to providing the best foods topeople throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestle contributes to your well-being.”
4. COMPANY’S GOALS AND OBJECTIVES:
Nestlé's business objective is to manufacture andmarket theCompany's products in such a way as to create valuethat can besustained over the long term for shareholders,employees, consumers,and business partners.Nestlé recognizes that its consumers have a sincere andlegitimateinterest in the behavior, beliefs, and actions of theCompany behindbrands in which they place their trust and that withoutits consumersthe Company would not exist.Nestlé continues to maintain its commitment to followand respect allapplicable local laws in each of its markets 5. NESTLE MARKETING STRATEGY:
The firm applied a progressive human resource and social policy; with a management style that is based on management commitment and people involvement. Moreover, the firm had responsible corporate citizen, fulfilling obligation to government, shareholders, customers, communities and consumers. Protest the environment by being committed to environmentally sound business practices and taking into account the need to...