Nestle
Nesle - Strategic Managment
Nestle is a Swiss, world leading multinational company producing a wide range of tasty beverages and nutritious food at international standards.
Nestle holds on to a good brand name, innovative products, low cost, rising share market and a financial position which can be classified as Cash Cow using the Boston Consulting Group Matrix. Nestle has an employee strength of over 328,000 people around the world.
Nestle produces a wide range of baby food, dairy products, beverages, pet food, confectioneries and also pharmaceutical products.
My selected country Australia, had become the second largest export market for Nestle by 1906. This potential translated to setting up the business in Australia in 1908.
Nestle Australia Ltd is ranked at number 83 against 2000 Australian companies This public company is foreign owned and it’s profits are focused from Beverage, food and Tobacco manufacturing.
Strengths
The strengths of this company is it produces quality products. It’s more than 140 years in the industry has earned Nestle the world’s biggest brand.
Committed research and development through product innovation resulted in the invention of Milo in 1934 which is seen as a breakthrough in Nestle technology in Australia. Nestle is seen as the world’s biggest brand and was featured as a top brand in the Fortune 500 list
Nestle also hold a strong marketing and advertising power due to the global brand.
Nestle’s constant upgrade in technology has resulted in the quality and increase in healthy food production.
This is complimented by the skilled and committed team who are the reason for the Improved manufacturing techniques.
Threats
Weaknesses are internal characteristics that might inhabit or restrict the organization’s performance. (Daft, Richard L.2008)
The threats of Nestle remains to be the high competition from the competitors from the same category of food manufacturer like Arnotts Limited, Australian Co-operative foods limited and Cadburry
Nestle is a Swiss, world leading multinational company producing a wide range of tasty beverages and nutritious food at international standards.
Nestle holds on to a good brand name, innovative products, low cost, rising share market and a financial position which can be classified as Cash Cow using the Boston Consulting Group Matrix. Nestle has an employee strength of over 328,000 people around the world.
Nestle produces a wide range of baby food, dairy products, beverages, pet food, confectioneries and also pharmaceutical products.
My selected country Australia, had become the second largest export market for Nestle by 1906. This potential translated to setting up the business in Australia in 1908.
Nestle Australia Ltd is ranked at number 83 against 2000 Australian companies This public company is foreign owned and it’s profits are focused from Beverage, food and Tobacco manufacturing.
Strengths
The strengths of this company is it produces quality products. It’s more than 140 years in the industry has earned Nestle the world’s biggest brand.
Committed research and development through product innovation resulted in the invention of Milo in 1934 which is seen as a breakthrough in Nestle technology in Australia. Nestle is seen as the world’s biggest brand and was featured as a top brand in the Fortune 500 list
Nestle also hold a strong marketing and advertising power due to the global brand.
Nestle’s constant upgrade in technology has resulted in the quality and increase in healthy food production.
This is complimented by the skilled and committed team who are the reason for the Improved manufacturing techniques.
Threats
Weaknesses are internal characteristics that might inhabit or restrict the organization’s performance. (Daft, Richard L.2008)
The threats of Nestle remains to be the high competition from the competitors from the same category of food manufacturer like Arnotts Limited, Australian Co-operative foods limited and Cadburry