Mystic Monk Coffee Swot

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SWOT Analysis Worksheet
• • For instructions on using SWOT Analysis, visit www.mindtools.com/rs/SWOT. For personal career or life strategy, visit www.mindtools.com/rs/LifePlanWorkbook.

Strengths
What do you do well? What unique resources can you draw on? What do others see as your strengths?

Weaknesses
What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses?

1. Mystic Monk Coffee is produced by using high-quality fair trade/organic Arabica beans. And it also has a variety of flavors; 2. Mystic Monk Coffee website features T-shirts, gift cards, CDs featureing the monastery's Gregorian chants, and coffee mugs. 3.The cloistered monastic environment offer unique challenges to operate a business enterprise.

1. The capacity of Mystic Monk Coffee's roaster limited production to 540 pounds per day; 2. The production is also limited by time devoted to prayer, silent meditation, and worship;

Opportunities
What opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities?

Threats
What threats could harm you? What is your competition doing? What threats do your weaknesses expose you to?

1. Mystic Monk Coffee is a unique coffee for U.S. Catholic population who drink coffee and wish to support the monastery's mission; 2. When the other people(not Catholic) buy Mystic Monk Coffee, they are not only can taste the delicious coffee, but they also support the Carmelite monastery in the Rocky Mountains of Wyoming; 3. Their prices are cheaper than the others' well-known brands; 4. Mystic Monk Coffee has a unique meaning for Catholics that is made by monks and supported the monasteries.

1.Because of the backgroud and meaning of Mystic Monk Coffee, most Christians and other religions, they may not purchase Mystic Monk Coffee; 2. The majority of Mystic Monk's sales are made through its website. So this brand can not find in the grocery...
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