1. What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
A vision is basically the target goal for the company’s future. After reading the Mystic Monk Case, I came to the conclusion that the vision for the company is to earn enough profit to be able to purchase a Ranch called Irma Lake. In the case study, Father Daniel Mary states his vision, “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God”. In this statement, the Irma Lake Ranch is located in what he refers to as the Wyoming Rockies. The mission statement essentially is what is happening in the company at that time or what their company purpose is. After reading this section, the mission of the Carmelite Monks of Wyoming stood out to me as mass to monks with committed life of biblical importance, like prayer and worship. Not only did they live a life of seclusion, but they also had silence at certain times of the day for rest and meditation for the purposes of worshiping their God. These certain times would be help after breakfast, lunch or supper. The monk’s daily schedule was based on spiritual aspects with work in the middle of their worships.
2. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?
Father Prior Daniel Mary’s strategy for achieving his vision came in various ways. First off, Father Prior noted that with all the donations that were provided and given to the Carmelite’s that they would be at a good start to buying the Irma Lake Ranch. Second off, he considered using word of mouth to get the word out about the high quality Mystic Monk Coffee beans that were being sold. Forming a website to market and sale the popular Mystic Monk flavors was another way to strategize for the ranch. Father Prior also used the internet to show other items...
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